How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community [Paperback]

Robert Freedman (Author)

Book Description

ISBN-10: 0071508252 | ISBN-13: 978-0071508254 | Publication Date: December 11, 2007 | Edition: 1

SIGN ON. SAY HELLO.

START MAKING MONEY.

With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:

• Create a cool avatar and connect with residents
• Adapt your business for the virtual environment
• Play for profit--and bring your dreams to life

Editorial Reviews

About the Author

Robert Freedman is president of the American Society of Business Publication Editors, a national association for advancing the professionalism of business and trade, and is also senior editor of REALTOR® Magazine.

Product Details

• Paperback: 288 pages
• Publisher: McGraw-Hill; 1 edition (December 11, 2007)
• Language: English
• ISBN-10: 0071508252
• ISBN-13: 978-0071508254
• Product Dimensions: 8.9 x 5.9 x 0.7 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,375,919 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

16 of 17 people found the following review helpful:

3.0 out of 5 stars Good overview, but not as advertised, January 6, 2008

By 

Sue Koopman "grandma reader" (Livermore, CA USA) - See all my reviews
(REAL NAME)   

This review is from: How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community (Paperback)

This is an idea book: it gives lots of examples of how companies have enhanced their business by having a presence on Second Life (especially real estate examples). The book explains that you can align with your business; similar to how a web site can be very useful. But, the book cover says, "Learn how to: Create a cool avatar and connect with residents." There is no information on how to create an avatar. There is no technical how to anything (Freedman provides a list of folks who can create software for you). If you want to get ideas of what other commercial folks (mostly real estate) have done on Second Life, want to explore taxes and legal topics, this is a good start. But, I don't like to be told that the book is about x and, when you finish, you realize x was not even mentioned.

6 of 7 people found the following review helpful:

4.0 out of 5 stars Big Picture of Business Opportunities in Second Life, January 8, 2008

By 

Steven D. Roll "b2beditor" (Kensington, MD) - See all my reviews
(REAL NAME)   

This review is from: How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community (Paperback)

Buy this book if you're interested in establishing a presence for your company or organization in Second Life. It provides a series of comprehensive case studies of businesses that have successfully used Second Life to leverage their brand name or expand their customer base. Freedman makes a solid case that establishing a business presence on Second Life is a good long-term investment. He describes several instances in which a business set up a retail location or meeting place (sometimes on their own island) for a fraction of how much it would cost in the real world. The book also highlights some of the problems that are likely to crop up for a business that tries Second Life.

What the book doesn't do is explain technical details such as how to move your avatar around or create a bank account. But I'm sure there are plenty of other books about that.

5 of 7 people found the following review helpful:

5.0 out of 5 stars Good, knowledgeable intro to this new world, January 6, 2008

By 

P. Heney (Cleveland, OH USA) - See all my reviews
(REAL NAME)   

This review is from: How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community (Paperback)

I was impressed with Freedman's take on Second Life ... he seems to have become a disciple of this virtual world by trying it out, and the book has given me the push to see what it's all about myself. The book describes well (for the layman) how the second life world functions, what the main types of transactions are, and some future concerns to watch out for. I think he a great case for real world companies (large and small) to investigate getting into Second Life. However, the book also stresses how there are certainly right and wrong ways to go about creating a presence there.