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Make the Right Choice: Creating a Positive, Innovative and Productive Work Life Hardcover – August 10, 2007

ISBN-13: 978-0470099292 ISBN-10: 0470099291 Edition: 1st

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Editorial Reviews

From the Inside Flap

Joel Zeff creates energy. His spontaneous humor and insightful messages have thrilled audiences for years. A national speaker and humorist, he has presented to more than 1,000 companies and organizations. He connects to his audience with humor that has them laughing so uncontrollably that their mascara runs, their cheeks hurt, and their bellies ache.

And he doesn't do it alone. Volunteers from the audience join him on stage and play an integral role in an improvisation game in front of hundreds or thousands of people—something they have never done. He expects nothing less than their success. He expects the volunteers to focus and work together as a team; communicate effectively; posi-tively support each other; and take responsibility.

In Make the Right Choice, Joel shares his expe-rience and insight on creativity, communication, teamwork, passion, and fun. With wit, a sharp observational eye, and playful irreverence, he discusses the choices we all encounter in our careers. We each have the ability to take initiative and make the right choice to live a more creative, passionate, effective, and productive life.

How do you Make the Right Choice? You must take ownership of your work environment and create a foundation of opportunity and positive support. You can choose to be patient, supportive, and more flexible to change. You can choose to have fun in the workplace and still be productive. Joel teaches us just how easy it is to make these choices.

Joel makes readers laugh so hard that they forget about the corporate nonsense of conference calls, "strategic deliverables," PowerPoint presentations with upside-down triangles, or "paradigm shifts in a cross-functional organization." Make the Right Choice is conversational, funny, and very informative. Yes, Joel will make you laugh, but he'll also make you think. This book delivers a combination of inspiration, essential business knowledge, and significant ideas to help readers reconnect with their own passion, creativity, and success. Now, you are invited to Make the Right Choice.

From the Back Cover

Praise for Make The Right Choice

"Enjoying what you do is a must if one is to be truly successful in life. This book details with humor and ingenuity the essential elements of building an enjoyable and productive career."
—Nido Qubein, President
High Point University and Chairman, Great Harvest Bread Co.

"Make the Right Choice is a combination of fun, passion, and happiness—a group of honest suggestions that all will find interesting and valuable. In his book and presentations, Zeff provides 'ta-da!' moments that bring smiles and laughter to all. By choosing Make the Right Choice you will reinvigorate your style and work teams."
—Michael Perry, President
Sonic Restaurants Inc.

"Zeff is the first person we call when we need a presenter that will motivate and energize a meeting while delivering significant business-minded messages. He always comes up with the most creative and fun ideas to bond everyone in the room. In Make the Right Choice, he uses that same fun and creativity to give us valuable lessons which apply to our professional and personal lives."
—Kimberly Cutchall, Executive Vice President
Clear Channel Radio

"Zeff is one of the funniest people I know. In this refreshing book, he reminds us of the importance of making the right choice in both business and in life."
—Vince Poscente, author
The Age of Speed

"It's fun, it's smart, and it's honest. Zeff gives us a peek at who we really are, and what we can accomplish with a little creativity."
—Neil B. Riemer, President
Armstrong McCall Professional Beauty Supply

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Product Details

  • Hardcover: 176 pages
  • Publisher: Wiley; 1 edition (August 10, 2007)
  • Language: English
  • ISBN-10: 0470099291
  • ISBN-13: 978-0470099292
  • Product Dimensions: 6.3 x 0.7 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #1,168,521 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

4.9 out of 5 stars
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See all 35 customer reviews
It was humorous, insightful, & an amazingly quick read.
Bob Carter
As Joel would say, make sure to enjoy this book where people can hear you laughing out loud.
Mary Bartels
Make the Right Choice by Joel Zeff is innovative, imaginative and fun!
Paula Schroeder

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on January 15, 2008
Format: Hardcover
If I understand Joel Zeff's core assertion in this book (and I may not), it is that a person must make her or his own career and personal choices, then assume full responsibility for the consequences. That is hardly a head-snapping revelation. The substantial value of this book will be derived elsewhere. Specifically, from what Zeff has to say about the importance of having positive support and appropriate opportunities throughout life, and, the importance also of helping others to obtain them. He reviews a number of workshop exercises that he conducts to help participants overcome whatever hesitation they may feel so that they can think more innovatively. (Any one of these exercises is well worth more than the cost of the book.) He also includes a number of specific suggestions such as

How to increase the positive support in one's workplace (Pages 6-7)

Why most conference calls are ineffective (Pages 55-56)

How to conduct a productive brainstorming session (Pages 88-90)

How to create an environment in which members of an audience feel comfortable enough to take risks (Pages 109-112)

How "little things" allow us to work and communicate more effectively, productively, and successfully (Pages 128-132)

How to use recognition to acknowledge outstanding performance (Pages 141-142)

How to prepare the "stage" for a formal presentation (Pages 152-153)

I also appreciate Zeff's inclusion of a "Quick Ideas" section at the conclusion of most chapters in which he reviews key points, suggests action steps, and provides "positive support" to those who implement his ideas.

Zeff's wit is a significant value-added-benefit. At one point, he quotes Dwight D.
Read more ›
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2 of 2 people found the following review helpful By John B. Spence on February 25, 2008
Format: Hardcover Verified Purchase
If you have seen any of my other reviews you'll notice that I read more than 100 business books a year and have since 1989 --- and Joel's "Make the Right Choice" has just made my top recommended book list. The other reviewers have given you a lot of detail and specifics on the book -- I will simply give you this advice -- order it now! This is a super book -- I read it on a plane flight and the guy next to me must have thought I had a problem -- I was laughing and giggling and squirming in my seat --- while underlining page after page of great ideas. I have already told several of my clients that they have to give this book to all of their employees -- it is fun, entertaining, very humorous --- and yet poignant with a number truly valuable insights. You just do not find that combination very often. This is also the perfect book for business people that do not like to read business books. You'll get superb ideas -- and possibly spit milk through your nose laughing at the very same time! In all seriousness -- this is a great book and definitely worth the read -- would make an awesome gift -- I highly recommend it. John Spence
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2 of 2 people found the following review helpful By Brian Casebolt on October 1, 2007
Format: Hardcover
Joel Zeff is a remarkable individual who provides people with the comfort of becoming better people through self-realization. His book, Make the Right Choice, is merely an extension of that.

His candid humor and unvarnished perspective create an enjoyable, quick read. Each chapter is designed for quick "take away" points that can be easily applied to your life. The humor merely galvanizes and enhances the real-world life choices and challenges Zeff poses to the reader.

Zeff's experience with business leaders, managers, and employees shows clearly in this book. His spot-on characterizations and references to specific stereotypes made me laugh out loud.

This is a great read for its wisdom -- but maybe more importantly, it also makes you laugh (at yourself and at others!) -- something we all too often forget to do in our "professional lives.
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2 of 2 people found the following review helpful By Eric Hughes on October 4, 2007
Format: Hardcover
If you're a department leader who has ever been challenged with drawing fresh thinking and passion out of a tired or jaded employee or staff you probably faced two big obstacles: 1) trying to find their "hot" button to help them grow, be happier and be more productive and 2) trying to find anyone who has new and engaging thoughts about how to do #1.

This book helps right out of the gates with an insider's knowledge offered with an astonishingly honest and hilarious voice. The witty footnotes are worth the read alone. Plus, it's concise enough that you can probably get through it on a red eye from LA to Chicago.

Right now, I'm only halfway through it. But I've already started to put a few of its suggestions in place and I'm seeing some dividends -- not just within my staff but within me.

Can't wait to finish it.
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2 of 2 people found the following review helpful By C. Smith on October 9, 2007
Format: Hardcover
I usually avoid "business books" like this, mostly because I am incredibly cynical about corporate America and any lessons to be learned therefrom. But Zeff's book is a fun take on how to bring some creativity and fun into work, and how to liven up those awful seminars. Zeff's tips and refreshing observations had even cynical ol' me examining some of my own attitudes at work and how I approach various situations, both as an employee and a manager. He also had me chuckling at his spot-on descriptions of some of my least favorite characters from the corporate world, including the black-mock-turtleneck manager and the "back-row people" at seminars. He's a witty writer who's fun to read, and this book is like a personal pep rally to help keep you excited about what you do. Read it, share it, and lighten up.
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