Being smart and successful in business is possible only for those armed with the "kill or be killed" mentality. Competition is inevitable, says author Shell, a professor at the Wharton School, but in a cutthroat world that rewards street smarts and cunningalong with good connections and unlimited fundsconquering business enemies is the necessary ingredient for true success. Shell explains "everything-you-wanted-to-learn-in-business-or-law-school-but-didn't": if you want to be a rule maker, then you must know the rules, which include be bold, don't sleep and be prepared to settle. It's not always pretty and it's certainly never fair, he says, but the sooner one accepts the reality of this cold, hard business world, the sooner the competition will seem less threatening if not entirely inconsequential. Drawing on a well-researched laundry list of business-related case studies, personality profiles and history lessons that show howand how notto win in the game of business, Shell makes a good case of why nice guys rarely finish first (and manages to bring in everyone and everything from Coke and Pepsi to Bill Gates, Rupert Murdoch, Wal-Mart, Pennzoil, Texaco and many, many others). Men and women who go to law and business school to learn how the system works so they can make the world a better place are fooling themselves and are likely not headed for super-success. Understanding how people, companies and laws really workwhat Shell refers to as "sophistication in litigation"is what separates the winners from the losers.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
In the competitive high-stakes game of big business, it is no secret that companies work the legislative and legal systems to gain advantage in the marketplace. It's called competitive legal strategy, by which some companies make the rules and others are forced to operate within restrictive boundaries that add cost and inconvenience to entering a given market. Rather than pass judgment on these tactics, Shell exposes these realities in order to give business owners and managers the legal knowledge to make better, more profitable strategic decisions. Citing numerous real-world cases, he examines contracts, lawsuits, government legislation and lobbying, patents, copyrights, and other intellectual-property issues such as music downloading. Famous rivalries such as those between Henry Ford and the early automobile consortium, the railroads and the trucking industry, the cola wars, and the case against Microsoft are examined. Without getting too technical, Shell shows how companies that utilize smart legal strategies early and pick their fights wisely are the ones that come out ahead. David Siegfried
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
This is a well written book for those seeking examples of how businesses use the legal system as part of their business strategy. Ethical? Hardly!! but legal?.. Read morePublished on May 13, 2013 by Run and Dance