Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise [Paperback]

Priscilla Y. Huff (Author)

Book Description

Publication Date: December 15, 2006

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

Editorial Reviews

Review

Business writer Priscilla Huff shows how any business, regardless of size, can grow at a healthy pace and continue to be profitable. She explains how to pick the right business to get into, how to put together a solid plan and adhere to it, how to find and keep your best customers, and how to manage your own time and money Additionally, Huff provides instruction in the techniques of effective marketing. She provides a crash course in taking your business online. (Fort Worth Star-Telegram (Texas))

From the Back Cover

Put your business on the fast track to success!

If you're an entrepreneur, or just thinking of starting a business, start with this smart, practical guide to small business success. In Make Your Business Survive and Thrive!, Priscilla Huff shows you how to maintain healthy growth and healthy profits—no matter what kind of small business you own. You'll get the most out of your limited resources when Huff shows you how to:

• Choose the right industry or niche
• Develop and stick to a great business plan
• Pick a great name and location
• Manage your time and your responsibilities
• Master essential marketing principles that will get you noticed
• Identify your ideal customers and markets
• Grow with smart financing and money management
• Balance the books and pay taxes on time
• Take your business online and grow even more

Make Your Business Survive and Thrive! gives you the inside advice you need to take your business to the next level of success. It guides you past the challenges and trials that every small business owner faces and arms you with the confidence and knowledge to achieve the one goal all entrepreneurs share—growth!

"Every entrepreneur should add this book to their business plan. With Huff's wise guidance and practical tips . . . it offers everything needed to build a profitable venture."
—Ellen H. Parlapiano and Patricia Cobe, founders of MompreneursOnline.com

"Helps take the guesswork out of starting, building, and maintaining your small or home-based business. It's packed with thousands of resources and takes you by the hand like your own personal coach."
—Kim Essenmacher, consultant and founder of SmallBizpreneurs.com

"Practical, easy-to-implement ideas and techniques you can put into action immediately."
—Jim Donovan, author of Handbook to a Happier Life, www.jimdonovan.com

See all Editorial Reviews

Product Details

• Paperback: 368 pages
• Publisher: Wiley; 1 edition (December 15, 2006)
• Language: English
• ISBN-10: 0470051426
• ISBN-13: 978-0470051429
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,861,724 in Books (See Top 100 in Books)

More About the Author

Priscilla Y. Huff is a freelance business writer/author of the best-selling101 Best Home-Based Businesses for Women, 3rd ed.; A Self-Employed Woman's Guide to Launching a Home-Based Business and other related books, specializing in topics about small and home-based businesses and women's entrepreneurship. Her latest book, Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise, was released in December, 2006, by John Wiley & Sons, Inc.
For the past twenty years, she has written numerous articles and columns on these subjects for such print publications as Home Business Magazine (HomeBusinessMag.com) where she is a regular feature writer and interviewer; and others (feature writer), such as Home Business Journal, Income Opportunities, Small Business Opportunities, Pennsylvania Magazine, MizBiz, and has been quoted in Forbes, the New York Times, the Savannah Business Journal and additional major print, radio, and TV media.
She was a former home business expert and columnist for iVillage.com and wwwBizyMoms.com and currently is one for Home-Based Working Moms, www.HBWM.com, and SmallBizpreneur's Network, www.smallbizpreneurs.com. She has also contributed regularly to Corel Corporation's OfficeCommunity.com; Fortune Small Business (online) www.fsb.com; HomeStore.com; WomensForum.com; WomensEnews.org; www.MomsBusinessMagazine.com; www.BlueSuitMom; www.Committment.com/ www.SmallBusinessAdvocate.com; and other business and Web and print publications. Her business, LITTLE HOUSE Writing & Publishing, offers business information, consulting and research services, as well as e-books and other publications. Her future web site: www.PYHuff.com; and new blog: EntrepreneurshipYourWay.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Useful Reference for New or Growing Small Business, January 25, 2007

By 

Educator1 (Philadelphia, PA) - See all my reviews

This review is from: Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise (Paperback)

If you have an existing small business, or are just getting started in a home-based business, this book is full of great ideas for marketing your company. In todays extremely competitive markets, small businesses need every advantage they can get to make their product or services stand out. Huff's book gives your company that advantage, providing useful marketing methods that have shown to get results, whether you are a company of one, or have numerous employees. You can quickly search through the over 100 different marketing methods to find the ones that are best suited for your business situation. A great reference book for the new or existing small business owner who doesn't have marketing training or the money for a marketing staff.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Fabulous Read!, February 9, 2008

By 

Jill Hart "cwahmjill" (CWAHM.com) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise (Paperback)

I'm so honored to be quoted in this great book (p. 42) Huff has really done her research and offers great ideas for marketing and growing your business. I'd recommend this book for any entrepreneur or anyone who desires to become one.

1 of 2 people found the following review helpful:

3.0 out of 5 stars So-So, January 29, 2009

By 

W. Dietrich "WD" (Las Vegas) - See all my reviews
(VINE VOICE)   

Amazon Verified Purchase

This review is from: Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise (Paperback)

I work for a small start up insurance company that has limited scources to spendo on markerting. I bought several books for ideas including Survive and Thrive which was my least favorite.

The book touches on some good ideas but leaves them unexplored. By the time you add up all the suggestions of books you should read and all of the scources qouted you will lose a quarter of the book. I was looking for a little more depth than this book gave, it is a good read for someone starting out with a home business but for my needs it missed the mark.