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Make Your Idea Matter: Stand out with a better story Paperback – September 18, 2012


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Frequently Bought Together

Make Your Idea Matter: Stand out with a better story + The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. + Difference: The one-page method for reimagining your business and reinventing your marketing
Price for all three: $24.27

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Product Details

  • Paperback: 142 pages
  • Publisher: CreateSpace Independent Publishing Platform (September 18, 2012)
  • Language: English
  • ISBN-10: 1478394846
  • ISBN-13: 978-1478394846
  • Product Dimensions: 8 x 5 x 0.3 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (89 customer reviews)
  • Amazon Best Sellers Rank: #295,081 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bernadette Jiwa was voted Australia's Best Business Blogger in 2012. She works as a brand strategist with entrepreneurs from around the world showing them how to stand out with a better story and make their ideas matter. You can find her at www.TheStoryofTelling.com

More About the Author

Bernadette Jiwa was voted Australia's Best Business Blogger in 2012.

She is a speaker, brand story strategist, and the author of three #1 Amazon Business Bestsellers
Difference, The Fortune Cookie Principle and Make Your Idea Matter.

Bernadette created the new marketing model the Difference Model™ complete with a template that any business can use to uncover their business--the Difference Map.

She was also named as one of The Top 100 Branding Experts To Follow On Twitter.

Customer Reviews

This book is easy to read and it's inspiring.
@jamesdalman
This is a brilliant little book full of everything anyone would ever need to do to let the right people for you love your brand.
Ian Berry
Make Your Idea Matter by Bernadette Jiwa is the type of book you start from page one and just can't stop reading.
D. Ursillo Jr.

Most Helpful Customer Reviews

30 of 34 people found the following review helpful By N. Stewart on December 30, 2012
Format: Kindle Edition Verified Purchase
This book is very different than I thought it would be. I thought it would be more about ways to present your ideas in to your audience in a compelling way. It ended up being a primer on branding and strategy. A really good read for a junior level marketer.
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22 of 24 people found the following review helpful By D. Ursillo Jr. on September 20, 2012
Format: Kindle Edition Verified Purchase
Make Your Idea Matter by Bernadette Jiwa is the type of book you start from page one and just can't stop reading.

From the onset, this hand guide is full of poignant, powerful, applicable advice with actionable edge and a naturally motivating tone, Jiwa offers dozens and dozens of sharp insights for the modern entrepreneur, digital solopreneur, blogger, or anyone who is interesting in making an idea matter: for starting a business, developing a brand, or simply leaving behind a positive and memorable legacy.

Every page is valuable, and, honestly, the price for which you'd ultimately pay hundreds or thousands of dollars for in one-on-one consulting or coaching sessions. Every insight is directly applicable to the task at hand: what makes an idea matter? Why does making our ideas matter... actually matter to *me* in today's changing world? Where do I start when developing a brand or marketing an idea?

Bernadette's style is no-fluff, invitational and very effective. If you're familiar with Seth Godin or Steven Pressfield's sharp styles and directly-to-the-point insights, you'll love this book and immediately begin to know how to make YOUR idea matter!
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22 of 25 people found the following review helpful By Julie Hedlund on September 30, 2012
Format: Paperback Verified Purchase
Reading Make Your Idea Matter was like taking a huge gulp of air after being nearly drowned by the constant messages that come into my inbox promising that if only I "build my list, use this technique to get followers, buy this product to amplify my message," I can earn six figures next month.

The reason these promises seem hollow is because they are. I'm sure people can make millions by pushing this kind of information out to people like me and charging them for it. My problem is that I want the work I do to matter to people. To make a difference in the world. To actually help people or improve their lives. I don't want to build my list for the sake of building it or for the sake of selling something to people later. I want to start a conversation. If people buy something from me, I want it to be because they believe in the product or service I am offering.

None of this is to say that money doesn't matter - it does. But the REASON why you are doing what you are doing to earn money matters more. Bernadette Jiwa's phenomenally inspiring book teaches us that and more. The book shows us how to follow our hearts first, tell our stories second, and sell third - but only by funneling our sales through our hearts and our stories.

The book is written in small, very digestible chapters. It's easy to read. I highlighted what seemed like a gazillion passages.

Get this book if you want to run a business that not only matters to you, but to the people you serve!
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17 of 19 people found the following review helpful By John Melius on January 12, 2013
Format: Kindle Edition Verified Purchase
This information was presented by Amazon as if it was a book. However, unlike a well-written book, it really didn't have a central theme or focus. It was assembled from a blog written by the author, and there was no attempt to unify the material into a cohesive set of ideas. Very disappointed.
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8 of 9 people found the following review helpful By Alexx Stuart on September 19, 2012
Format: Paperback
It is with much joy that I see Bernadette, someone who's writing I have followed for the past year, publish her first book. From the minute I read her first article, I've always thought of her and referred to her as a 'Female version of Seth Godin'. There's a way that Bernadette writes that exudes deep wisdom conveyed with the utmost simplicity. I think it's very easy to get complicated as an author with many chapters and much technical information to support theories and ideas. But in the realm of idea creation and implementation,which this book resides in, simplicity is powerful. Simplicity is actually much more difficult to achieve. Bernadette achieves it with a fabulous page turning mini-bible that no entrepreneur should miss spending a thought provoking and inspiring evening with. Well done Bernadette. Fantastic stuff and the start of much more.
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4 of 4 people found the following review helpful By peteshergold on April 2, 2013
Format: Kindle Edition
Really enjoyed a very easily read book that reinforced a lot of what we should always remember and reinforced it with valid & more personal viewpoints. You are right Bernadette that its not all about being the same or faster or better than X. It's all about doing/providing what your customers want for them - from that point it will grow. Thanks for having the passion & time to create this.
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3 of 3 people found the following review helpful By Rohit Bhargava on January 1, 2013
Format: Paperback Verified Purchase
The title of this short and powerful book hits on what may be the biggest frustration from anyone working in a larger organization who isn't necessarily the boss. For anyone faced with the soul-crushing task of having to defend and sell ideas to bosses or upper management, Jiwa's book will help. And if you happen to be a manager or small business owner, finding a way to encourage more of your employees to share their best ideas may not only help retain your best and brightest people, but also might lead to your next competitive advantage in your industry.

The 2012 Influential Marketing Book Awards are a curated list of the best business books from the past year by best selling author of Likeonomics and marketing consultant Rohit Bhargava (me!). The 15 finalists are selected from hundreds of marketing and business books that are released every year.
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