"The definitive work on making any Web site sell." Full of excellent, pertinent information on setting up a Web site, online selling, and suggestions for improving sales.
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5 of 5 people found the following review helpful
In "Make Your Site Sell", Ken Evoy explains the vast opportunities presented by the internet. The e-book is easy for non-experts to read. It is an excellent reference when I need assistance on any issue pertaining to the internet. Using the thousands of hyperlinks in the electronic book makes it very easy and convenient to get the information I need.
The "Make Your Site Sell" book explains clearly how to sell on the web. The e-book has thousands of hyperlinks to and from an extensive index, table of contents, glossary, the web as well as links within the content of the book. The author explains how to succeed in a web based venture by following three steps. The first step is the development, positioning and testing of a product. In this case, the author outlines the products with high potential for sales, how to evaluate and re-position products for web-worthiness, product pricing and testing, among other things. The second step is building a website that can be trusted and liked by customers, which is simple to use and easy to navigate and many other aspects which make it really sell. It is necessary to get paid for one's services through the web without problems. The third step is to build a high volume of targeted, motivated traffic timely, ethically and cost effectively.
Ken Evoy needs to be applauded for such a comprehensive user-friendly e-book. He is truly a "guru" for having produced such a high quality, informative and helpful book.
The "Make Your Site Sell" book explains clearly how to sell on the web. The e-book has thousands of hyperlinks to and from an extensive index, table of contents, glossary, the web as well as links within the content of the book. The author explains how to succeed in a web based venture by following three steps. The first step is the development, positioning and testing of a product. In this case, the author outlines the products with high potential for sales, how to evaluate and re-position products for web-worthiness, product pricing and testing, among other things. The second step is building a website that can be trusted and liked by customers, which is simple to use and easy to navigate and many other aspects which make it really sell. It is necessary to get paid for one's services through the web without problems. The third step is to build a high volume of targeted, motivated traffic timely, ethically and cost effectively.
Ken Evoy needs to be applauded for such a comprehensive user-friendly e-book. He is truly a "guru" for having produced such a high quality, informative and helpful book.
4 of 4 people found the following review helpful
Make Your Site Sell! (MYSS!) Is far and away one of the strangest/most interesting books I have ever encountered, in terms of format alone. While the content of the book is excellent and virtually timeless despite the constantly evolving world of Internet selling and marketing, the way this book is laid out was extremely off-putting to me as a reader. Not only is Evoy's guide a hefty chunk of material at almost 800 pages, the book itself is an awkward rectangle shape that makes holding and reading it an almost physically challenging (okay, maybe not challenging, but certainly annoying) task. Even worse than that, the writing in this book is not like text in any other book. The content of MYSS! Comes in the form of two screen shots per page, placed side by side (hence the rectangle shape). I found all of this to be extraordinarily disconcerting, and as the reader I really didn't appreciate these odd formatting choices. I feel as if I'm making almost too big of a deal about this aspect of my experience with MYSS!, but it really did shape many of my perceptions about the book. In the end, I found all of these physical/design issues to be very contradictory in nature to the principles that Evoy lays out for successful projects: he stresses simplicity of design, ease of function, and well-edited content that doesn't ramble or repeat, yet it would appear that he ignores all three in the creation of his own how-to guide.
Format aside, I will say that I was impressed by the timelessness of the content in MYSS!. This book was published a decade ago, in 1999 (so much has changed in ten years!), but because its principles are based more on making good business choices and smart marketing techniques than on specifics about the web, it remains relevant in a field where very little stays current for much more than six months. I am absolutely willing to give Evoy credit where credit is due for this achievement, as I did gain a fair amount of solid knowledge about Internet Marketing Design from reading MYSS!.
The book is divided into three sections, but the second two are supplemental material to the first, which is the main portion, dealing with how to do successful business online. Part two focuses on product development, and part three is a guide for improving one's propensity for traffic-building. While these two supplemental sections are important and valuable, I did not spend much time with them (especially the traffic building portion), because so much of what is discussed therein has become more or less obsolete. Keep in mind, MYSS! Was written in 1999, when the world had yet to be revolutionized by Google. The way that Google finds sites and helps create traffic for web marketers is vastly different from any of its predecessors (which is likely why it has blown them all out of the water and become the new standard for search engine optimization), and so I found very little of this last section to be helpful or relevant on the topic of traffic building. In short, I felt that the extent to which this topic was discussed in the first portion of the book was more than satisfactory for my purposes.
As I have already mentioned, while I enjoyed Evoy's colloquial tone and sound marketing advice, I did find MYSS! To be overly long and slightly convoluted. Again, it seems odd to me that an author who stresses the importance of simplicity would create such a HUGE compendium of knowledge that does indeed overwhelm the reader on a topic that is quite frankly a bit overwhelming to begin with. Still, once you manage to wade through the sections and subsections of each chapter, you find that you have, in fact, come away with some really excellent knowledge on the following subjects:
* The Most Wanted Response (MWR)
* Writing to SELL!
* Building Trust and Likeability
* Winning Sales With Valuable Content
* Making your Site Usable
* Enhancing Ease of Navigation
* Writing a You-Focused Opener
* Critical Sales Builders
* The Closer Page
* The Backup Response
* Traffic Analysis
* Using E-mail to Close Sales
* Customer Service
* How Big and Small Sites Sell
* Building Traffic
* Etc.
For all of these (and more--MYSS! Is almost 800 pages, remember?!), every aspect is covered, from definitions, to how-to's, to suggestions, to what-not-to-do's, to full-on examples and real life experiences. I'll say it again: for a beginning web marketer/online sales person, MYSS! Might be the perfect, bare-bones start up guide to get your website off on the right foot. It sticks to the timeless basics and relies on common sense to deliver successful results. While this could not be your one resource anymore--you'd be behind the curve as the online landscape has changed so drastically in the past ten years--you will likely come away from MYSS! Feeling like you have gained a great base of reliable, solid knowledge and advice about the sometimes intimidating virtual world. Well, you will if the crazy format doesn't drive you nuts halfway through reading it, and cause you to throw it against the wall in frustration. :)
Format aside, I will say that I was impressed by the timelessness of the content in MYSS!. This book was published a decade ago, in 1999 (so much has changed in ten years!), but because its principles are based more on making good business choices and smart marketing techniques than on specifics about the web, it remains relevant in a field where very little stays current for much more than six months. I am absolutely willing to give Evoy credit where credit is due for this achievement, as I did gain a fair amount of solid knowledge about Internet Marketing Design from reading MYSS!.
The book is divided into three sections, but the second two are supplemental material to the first, which is the main portion, dealing with how to do successful business online. Part two focuses on product development, and part three is a guide for improving one's propensity for traffic-building. While these two supplemental sections are important and valuable, I did not spend much time with them (especially the traffic building portion), because so much of what is discussed therein has become more or less obsolete. Keep in mind, MYSS! Was written in 1999, when the world had yet to be revolutionized by Google. The way that Google finds sites and helps create traffic for web marketers is vastly different from any of its predecessors (which is likely why it has blown them all out of the water and become the new standard for search engine optimization), and so I found very little of this last section to be helpful or relevant on the topic of traffic building. In short, I felt that the extent to which this topic was discussed in the first portion of the book was more than satisfactory for my purposes.
As I have already mentioned, while I enjoyed Evoy's colloquial tone and sound marketing advice, I did find MYSS! To be overly long and slightly convoluted. Again, it seems odd to me that an author who stresses the importance of simplicity would create such a HUGE compendium of knowledge that does indeed overwhelm the reader on a topic that is quite frankly a bit overwhelming to begin with. Still, once you manage to wade through the sections and subsections of each chapter, you find that you have, in fact, come away with some really excellent knowledge on the following subjects:
* The Most Wanted Response (MWR)
* Writing to SELL!
* Building Trust and Likeability
* Winning Sales With Valuable Content
* Making your Site Usable
* Enhancing Ease of Navigation
* Writing a You-Focused Opener
* Critical Sales Builders
* The Closer Page
* The Backup Response
* Traffic Analysis
* Using E-mail to Close Sales
* Customer Service
* How Big and Small Sites Sell
* Building Traffic
* Etc.
For all of these (and more--MYSS! Is almost 800 pages, remember?!), every aspect is covered, from definitions, to how-to's, to suggestions, to what-not-to-do's, to full-on examples and real life experiences. I'll say it again: for a beginning web marketer/online sales person, MYSS! Might be the perfect, bare-bones start up guide to get your website off on the right foot. It sticks to the timeless basics and relies on common sense to deliver successful results. While this could not be your one resource anymore--you'd be behind the curve as the online landscape has changed so drastically in the past ten years--you will likely come away from MYSS! Feeling like you have gained a great base of reliable, solid knowledge and advice about the sometimes intimidating virtual world. Well, you will if the crazy format doesn't drive you nuts halfway through reading it, and cause you to throw it against the wall in frustration. :)
3 of 4 people found the following review helpful
This is one of the first e-marketing books I purchased when I entered the field in 1999 and it really gave me an invaluable education in online sales and marketing.
Back in the days when sock puppets sold bags of dog food online (or tried to, anyway) and gerbils were fired from cannons, Ken Evoy had a very simple proposition: if you're going to have a website, you might as well sell something. Here's a step-by-step guide to selling that something.
This book is filled with timeless tips, tricks and techniques that Ken himself has used to make money online, and he continues to use them today to sell products and to educate others. It's filled with advice on copy, pricing, positioning. guarantees... the tactics you need to know to be successful selling online.
It doesn't have fancy graphics, just a lot of screenshots and practical know-how on making sure visitors to your site actually buy your products.
Regardless of today's new sock puppets (blogs) or flying gerbils (Web 2.0), Ken's message is just as important today as it was in 1999: if you're going to have a website, you might as well sell something.
Back in the days when sock puppets sold bags of dog food online (or tried to, anyway) and gerbils were fired from cannons, Ken Evoy had a very simple proposition: if you're going to have a website, you might as well sell something. Here's a step-by-step guide to selling that something.
This book is filled with timeless tips, tricks and techniques that Ken himself has used to make money online, and he continues to use them today to sell products and to educate others. It's filled with advice on copy, pricing, positioning. guarantees... the tactics you need to know to be successful selling online.
It doesn't have fancy graphics, just a lot of screenshots and practical know-how on making sure visitors to your site actually buy your products.
Regardless of today's new sock puppets (blogs) or flying gerbils (Web 2.0), Ken's message is just as important today as it was in 1999: if you're going to have a website, you might as well sell something.
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