Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design [Hardcover]

John Heartfield (Author)

Book Description

Publication Date: May 1, 2004

Although it may seem like everyone has a website these days, this in not 100 percent true. Small companies with and without websites struggle with 2 main design issues: What should be on my website and how do I organize and build a website that will be effective for my business?

This book provides answers to these questions and specifically addresses the fact that although a website is not for every company, it can be a cost-effective tool for small companies who do not have a big marketing budget or large distribution networks. This book will help small companies sculpt their content and build navigation systems that meet their specific needs and maximize the site?s potential.

Editorial Reviews

About the Author

John Heartfield is an international consultant specializing in Information Architecture and Web Development. Formerly, he was a professor at both the Stern School of Business, NYU, and the Interactive Telecommunication Program, Tisch School of the Arts, NYU, where he taught several courses involving the Web and multimedia programming and design. He also writes fiction and songs. He lives in New York City.

Product Details

• Hardcover: 160 pages
• Publisher: Rockport Publishers (May 1, 2004)
• Language: English
• ISBN-10: 1592530532
• ISBN-13: 978-1592530533
• Product Dimensions: 11.4 x 9.3 x 0.7 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,621,727 in Books (See Top 100 in Books)

More About the Author

To learn about John J Heartfield, please visit:

http://www.johnheartfield.com

ABOUT THE AUTHOR

John J Heartfield was born in New York City. He lived much of his life in Berkeley, California. He considers the towns of Sestri Levante and Cavi in Italy to be his second home.

John J Heartfield began writing short stories and novels when he was fourteen years old. He writes non-fiction as well as fiction. His book, "Make Your Small Business Website Work" has a five-star rating from readers and reviewers on Amazon.

John is the proud grandson of German Dada Artist, John Heartfield. John is the curator of his grandfather's Official Internet Archive - The John Heartfield, Dada Photomonteur: Official Internet Archive.

Professor Heartfield has taught more than twenty-five courses in Interactive Media. He's taught at three major schools of New York University including Tisch School of the Arts and Stern School of Business.

He earned a summa cum laude degree in computer science. He was awarded several academic honors, including the Richard Hogan Award for the finest computer science academic record.

He earned his Masters Degree from the Interactive Telecommunications Program, Tisch School of the Arts, New York University. ITP was rated as "One of America's Top Five Digital Media and Marketing Schools" by Advertising Age in 2008.

Upon graduating from ITP, John was honored with an award from the Tisch School of the Arts "for pioneering work in interactive media."

In addition to being an author, John is an entrepreneur and accomplished songwriter.

Most Helpful Customer Reviews

6 of 9 people found the following review helpful

5.0 out of 5 stars Incredibly helpful May 19, 2004

By A Customer

Format:Hardcover

Mr. Heartfield's broad fund of knowledge regarding this subject and his easy-to-read writing style made this book not only useful, but an enjoyable read. Lots of great ideas regarding structuring my website. Big bang for the buck. Highly recommended.

5.0 out of 5 stars As the owner ofa small web design & development business, I recommend this book... January 27, 2010

By S. McGarity

Format:Hardcover

As the owner of a small web design & development business, I certainly can recommend "Make Your Small Business Website Work." I think it's great on a number of levels: It's permeable by both the small business owner with little previous understanding of web fundamentals as well as a relevant, gentle re-articulation of important principles for the more seasoned web designer/developers of the world.

This book is incredibly well-structured (love the web-like navigation on every page) and revolves around providing real world critiques of existing sites within the headings of Planning, Organizing, and Presenting. Each critique includes screenshots, interviews with often both design team and client, as well as superb little sidebars that pithily summarize the strengths and weaknesses of the site in question. From larger e-commerce concerns like Fresh Direct to smaller more personal promotional sites, this book really does provide a conversational, common sense overview of the knowledge one needs to establish a dialog with a designer or development team. It gives the reader a strong set of tools to embark on creating a successful site of their own

5.0 out of 5 stars Make Your Small Business WEb Site Work June 2, 2009

By Alex Freund

Format:Hardcover

Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design
Who does not want to have a website nowadays? Especially if you are a small business and your income depends on it. In fact, anybody who has a small business and does not have a website loses credibility. It is like having a store without a shingle telling the world what you do. Small business owners who invested in their website lose appetite in keeping it up (perhaps because of its failure and continuous negative reinforcement). Luckily, John Heartfield put together this book Make Your Small Business Website Work to provide the logic necessary to make your investment grow. The book is very well organized and written in a simple, friendly and easy to grasp language. It is colorful and full of examples showing the old and new design. He has vast experience from having worked for major company's website and you are the beneficiary of that. If you own a small business and your website's performance disappoints you, perhaps you should read this book to learn what the issues are and how to fix it.