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Make Your Website Work for You: How to Convert Online Content Into Profits Paperback – October 1, 1999


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Product Details

  • Series: CommerceNet Press
  • Paperback: 240 pages
  • Publisher: McGraw-Hill Professional (October 1, 1999)
  • Language: English
  • ISBN-10: 0071352414
  • ISBN-13: 978-0071352413
  • Product Dimensions: 7.4 x 0.6 x 9.2 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #5,175,409 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

In just five years the Internet has grown into a medium that rivals television for its impact on marketing. The answer to the question "Can I make money on the Internet" is an emphatic yes. And the time to market your product, your service¿or your ideas¿is now! Make Your Website Work For You offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace.

You¿ll find the basic rules for online marketing and the reasons why content marketing works. You¿ll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King," advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site¿s "metatags" so that search engines draw the greatest number of contacts.

Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, Make Your Website Work For You is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it¿s an invaluable toolbox for creating a dynamic, profitable website of your own.


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Customer Reviews

3.6 out of 5 stars
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Most Helpful Customer Reviews

10 of 10 people found the following review helpful By A Customer on February 14, 2000
Format: Paperback
A great book that walks you through internet marketing in plain english and in ways that are easy to follow and even better, easy to implement. It's definately not a technical book, it's a great book designed for marketing and sales people.
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6 of 7 people found the following review helpful By "jwc10010" on March 8, 2000
Format: Paperback
The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly.
I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know.
In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon's ideas being used.
Well done...
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11 of 14 people found the following review helpful By Orlando Carpezi on January 18, 2000
Format: Paperback
The book starts teaching small business techniques, which is not what I was looking for. The author doesn't give almost any real examples to justify his insights. In the end of the book the author isolate a few case studies. Each case study last about 2-3 pages and just tells what the companies did and not HOW. In one case study the author said that a company has a lot of page views because it did a partnership with AOL and EXCITE but he didn't explain the terms of this partnership. Although the name of the book is very attractive, don't waste your money, your time and your patience on it.
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12 of 16 people found the following review helpful By Hema Padmanabhan on June 15, 2000
Format: Paperback
I read through other peoples reviews here at Amazon.com and bought this book. But it did not meet expectations at all. If you are a first time net users or are planning to wet your feet in the internet space then may be this book makes sense. But, if you already know the basics and are looking for depth of knowledge, strategic thinking and effective implementation tools for good content management...this is NOT the book. The author probably worked for an ad agency when ad agencies did ' business stategy work'.... I strongly recommend Killer Content by Mai-lan Tomsen instead.
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9 of 12 people found the following review helpful By Amazon Customer on November 29, 1999
Format: Paperback Verified Purchase
Finally someone talking about how to make money online with content instead of "things". Thank you Jeff Cannon for making this information so easy to integrate...and profitable too.
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