You¿ll find the basic rules for online marketing and the reasons why content marketing works. You¿ll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King," advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site¿s "metatags" so that search engines draw the greatest number of contacts.
Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, Make Your Website Work For You is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it¿s an invaluable toolbox for creating a dynamic, profitable website of your own.
This book has some key elements that can be used by alot of sites small and large. Although it may be a bit dated, it goes over elements that people are just learning how to use... Read morePublished on April 3, 2001
This is a great book that follows the classic rules of brand marketing and updates them for the new medium. Read morePublished on June 6, 2000
I market a website and couldn't figure out what to do afterburning a good part of our budget on banners. Read morePublished on January 25, 2000