Make Your Website Work for You: How to Convert Online Content Into Profits [Paperback]

Jeff Cannon (Author)

Book Description

Series: CommerceNet Press | Publication Date: October 1, 1999

MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. Youíll find the basic rules for online marketing, learn how to create consumer-attracting content, and discover how to track and use consumer information to build profits both on- and off-line.

Editorial Reviews

From the Back Cover

In just five years the Internet has grown into a medium that rivals television for its impact on marketing. The answer to the question "Can I make money on the Internet" is an emphatic yes. And the time to market your product, your service¿or your ideas¿is now! Make Your Website Work For You offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace.

You¿ll find the basic rules for online marketing and the reasons why content marketing works. You¿ll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King," advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site¿s "metatags" so that search engines draw the greatest number of contacts.

Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, Make Your Website Work For You is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it¿s an invaluable toolbox for creating a dynamic, profitable website of your own.

Product Details

• Paperback: 240 pages
• Publisher: McGraw-Hill Professional (October 1, 1999)
• Language: English
• ISBN-10: 0071352414
• ISBN-13: 978-0071352413
• Product Dimensions: 9.2 x 7.4 x 0.6 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #2,994,159 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars Online Marketing in Human Words, February 14, 2000

By A Customer

This review is from: Make Your Website Work for You: How to Convert Online Content Into Profits (Paperback)

A great book that walks you through internet marketing in plain english and in ways that are easy to follow and even better, easy to implement. It's definately not a technical book, it's a great book designed for marketing and sales people.

11 of 14 people found the following review helpful:

1.0 out of 5 stars This is a small business book without real world examples!, January 18, 2000

By 

Orlando Carpezi (Brazil) - See all my reviews

This review is from: Make Your Website Work for You: How to Convert Online Content Into Profits (Paperback)

The book starts teaching small business techniques, which is not what I was looking for. The author doesn't give almost any real examples to justify his insights. In the end of the book the author isolate a few case studies. Each case study last about 2-3 pages and just tells what the companies did and not HOW. In one case study the author said that a company has a lot of page views because it did a partnership with AOL and EXCITE but he didn't explain the terms of this partnership. Although the name of the book is very attractive, don't waste your money, your time and your patience on it.

6 of 7 people found the following review helpful:

4.0 out of 5 stars It gives the how for a changing market., March 8, 2000

By 

"jwc10010" - See all my reviews

This review is from: Make Your Website Work for You: How to Convert Online Content Into Profits (Paperback)

The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly.

I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know.

In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon's ideas being used.

Well done...