Customer Reviews

Make Your Website Work for You: How to Convert Online Content Into Profits

5 star:		(3)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(2)

 

 

A great book that walks you through internet marketing in plain english and in ways that are easy to follow and even better, easy to implement. It's definately not a technical book, it's a great book designed for marketing and sales people.

The book starts teaching small business techniques, which is not what I was looking for. The author doesn't give almost any real examples to justify his insights. In the end of the book the author isolate a few case studies. Each case study last about 2-3 pages and just tells what the companies did and not HOW. In one case study the author said that a company has a lot of page views because it did a partnership with AOL and EXCITE but he didn't explain the terms of this partnership. Although the name of the book is very attractive, don't waste your money, your time and your patience on it.

The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly.

I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know.

In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon's ideas being used.

Well done...

I read through other peoples reviews here at Amazon.com and bought this book. But it did not meet expectations at all. If you are a first time net users or are planning to wet your feet in the internet space then may be this book makes sense. But, if you already know the basics and are looking for depth of knowledge, strategic thinking and effective implementation tools for good content management...this is NOT the book. The author probably worked for an ad agency when ad agencies did ' business stategy work'.... I strongly recommend Killer Content by Mai-lan Tomsen instead.

Finally someone talking about how to make money online with content instead of "things". Thank you Jeff Cannon for making this information so easy to integrate...and profitable too.

For once, an online book that starts with the brand and builds strategies from there. It builds on classic marketing and makes sense.

I market a website and couldn't figure out what to do afterburning a good part of our budget on banners. This book took methrough developing partnerships and content sharing programs. For no money, traffic actually starting flowing in. Best of all, the book gave me the form to send out to do these things. Simply put, it showed me results - not bad. END

This is a great book that follows the classic rules of brand marketing and updates them for the new medium. It takes a step by step approach to planning, creating, and implementing an effective online advertising campaign. As the author notes, brand driven, bottom line oriented. After all, how can you go wrong with an intro by Leo Burnett!

This book has some key elements that can be used by alot of sites small and large. Although it may be a bit dated, it goes over elements that people are just learning how to use now. Developing microsites rather than web sites, avoiding banner ads, creating email campaigns, and building an online brand. It's a solid book with applicable elements if you know how to apply them to today's web.