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Make Yourself Unforgettable: How to Become the Person Everyone Remembers and No One Can Resist Paperback – March 15, 2011


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Product Details

  • Paperback: 240 pages
  • Publisher: Touchstone; Original edition (March 15, 2011)
  • Language: English
  • ISBN-10: 143918822X
  • ISBN-13: 978-1439188224
  • Product Dimensions: 8.2 x 5.5 x 0.7 inches
  • Shipping Weight: 7.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #107,308 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dale Carnegie was born in 1888 in Missouri. He wrote his now-renowned book How to Win Friends and Influence People in 1936. This milestone cemented the rapid spread of his core values across the United States. During the 1950s, the foundations of Dale Carnegie Training® as it exists today began to take form. Dale Carnegie himself passed away soon after in 1955, leaving his legacy and set of core principles to be disseminated for decades to come. Today, the Dale Carnegie Training programs are available in more than 30 languages throughout the entire United States and in more than 85 countries.  Dale Carnegie includes as its clients 400 of the Fortune 500 companies.  Approximately 7 million people have experienced Dale Carnegie Training.

Excerpt. © Reprinted by permission. All rights reserved.

Chapter One

The Unforgettable Energy

Class—that unique energy that makes people truly unforgettable—

is easier to recognize than it is to define. We

know it when we see it—but what is “it”? This book will

not only help you answer that question, but also to really be a

“class act” in every area of your life. When you do this—and it

isn’t easy—you will literally make yourself unforgettable.

(By the way, just as class is easy to recognize, the absence of

class is also easy to detect in a man or a woman. That’s not something

you want people to see in you!)

We’ll have much more to say about what class is and why it’s

important in the chapters that follow. You’ll have a chance to

evolve your own definition of class—and you’ll gain practical,

powerful tools for making yourself unforgettable to everyone you

meet. Whether it’s in business or in any other area of life, nothing

is more valuable than that. You may not realize the full importance

of class right now, but when you reach the last page of this

book, you most definitely will.

We’ll begin by looking at the often unclear meaning of class,

as well as the very clear effect it can have in both business and

personal interactions. We’ll see how class was really the deciding

factor at a critical moment in American history, and we’ll explore

how you can make the lessons of that moment work for you.

In subsequent chapters, we’ll explore essential elements that

compose class in the truest sense of the word. Lastly, in the book’s

final chapter, we’ll look at how class expresses itself through

achievement in the material world—for you and also for those

around you. This ability to create success for others is one of the

most admirable qualities of class. Like a great athlete, a class person

always plays the game at a high level and makes better players

of his or her teammates as well.

To begin our exploration of class and what it can do, let’s look

at a case in point. There has never been a clearer example of

class in action than history’s first presidential debate. The debate

took place on September 26, 1960. The participants were John F.

Kennedy, then a senator from Massachusetts, and Vice President

Richard M. Nixon.

Over the years, whole books have been written about this

event, but it’s rarely been discussed from the perspective of class

in the way that we’ll be using the word. Yet class was a huge factor

in the debate. It made the difference in who won and who lost,

and in that sense it changed the course of history.

John F. Kennedy and Richard Nixon were both in excellent

form at the time of their televised encounter. Each of them had

good reason to feel optimistic about the election. Their résumés

were very different, but were impressive in their different ways.

Each candidate in 1960 had been nominated on the first ballot

at his party’s national convention. Kennedy, whose nomination

had come first, had won impressive victories over the more experienced

Senator Hubert Humphrey in the primaries. Kennedy’s

wins in West Virginia and Wisconsin had made an important

point about his chances for gaining the presidency, since there had

been some doubt about whether a Roman Catholic could actually

win an election outside a predominantly Catholic state such as

Massachusetts.

Kennedy’s religion had given rise to uncertainty within his

party, but the Democrats more or less forgot those worries

after West Virginia and Wisconsin. Then, immediately after his

nomination, Kennedy made a bold and politically practical move

in his selection of a running mate. His choice of Texas senator

Lyndon Johnson may have surprised Kennedy’s core supporters

in the Northeast, but now the Democrats had a powerful national

ticket. Johnson, who was the Senate majority leader, was a supremely

experienced politician who knew Washington inside and

out. He was definitely a fighter, and usually he was a winner.

Perhaps the only drawback to Johnson’s selection as the vicepresidential

nominee was that he and Kennedy could hardly stand

each other! But Kennedy put aside his emotions to make an effective

practical decision. Was that a “classy” move? We’ll come back

to that question later in this chapter.

Two weeks after Kennedy’s convention, Richard Nixon became

the Republican nominee. In light of what the future held for him

when the Watergate scandal broke, it may be difficult to grasp

how popular Nixon was at the time of his nomination. In those

years America was preoccupied with the nuclear threat from the

Soviet Union. Nixon had won huge acclaim when he forcefully

argued with the Russian premier Nikita Khrushchev at a tradeshow

exhibit. He had also faced down a large anti-American mob

during a visit to Venezuela. Nixon seemed to offer security and

competence at a frightening time in American history. True, he’d

already had a few embarrassing moments. But he’d always come

out whole and on top. And it seemed as if he would again. He was

definitely the favorite to win the general election.

The actual positions presented by Kennedy and Nixon were

similar in some respects and very different in others. Both spoke

of America’s greatness in more or less conventional terms. But

Kennedy challenged people’s complacency while somehow still

sounding positive. In many of his speeches he referred to a “missile

gap”—a supposed advantage the Russians possessed in the

number of intercontinental weapons. No such gap existed, but, as

with his selection of Lyndon Johnson, Kennedy seemed willing to

sacrifice certain things to gain his objectives.

In light of the Republican Party’s generally hard line on

defense issues, it may be difficult to imagine Richard Nixon as

a dove. But compared to Kennedy, that’s how he seemed in the

1960 election. Not long before, President Eisenhower—who had

been the supreme Allied commander in the war against Nazi

Germany—had warned against the growth of a “military industrial

complex” that was threatening to dominate American life.

Eisenhower’s speech on this topic was worthy of the most ardent

dove, and Kennedy may actually have agreed with most of it. But

instead, he cast himself as the defender of America’s freedom

against the Soviet military threat.

As the incumbent vice president, Nixon’s campaign speeches

always referred to a secure present and a brighter future, but

he spoke of this in the context of Republican principles such as

free enterprise and decreased government spending. Besides the

overall message of pro-Americanism, Kennedy and Nixon shared

wariness of the Soviet threat and agreed on other foreign-policy

issues, although Kennedy put more emphasis on the need to

strengthen the military. The similarity of the two candidates’

stated beliefs forced the campaigns to seek out ways to distinguish

one from the other.

The election turned into a debate about experience. Both candidates

had come to Congress in the same year, 1946, but Nixon

tried to strengthen his qualifications by playing up his foreignpolicy

credentials as vice president. The experience issue seemed

to be a weak spot in Kennedy’s campaign, and before the first

debate Nixon seemed to be gaining strength. This was crucial

because at the time the number of Democrats was far larger than

the number of Republicans nationwide. The race for the White

House was so tight that any small advantage could pay enormous

dividends.

But just as Nixon was finding his strength, several media

events took place that had a strong bearing on the outcome of the

election.

Nixon’s focus on his experience in foreign and domestic policy
was damaged by his own boss. In the fall of 1960, President

Eisenhower was holding a press conference, an activity he had

never enjoyed. He was in a hurry to get it over with. Then a correspondent

asked what major decisions Vice President Nixon

had taken part in making. Eisenhower responded, “If you give

me a week, I might think of one.” The president was not really

trying to slight Nixon. He was trying to make a joke about his

own weariness and lack of focus. But the remark was a godsend

to Kennedy. It gave him a chance to undercut the whole issue of

Nixon’s superior experience. Kennedy said, “Yes, Mr. Nixon is

experienced—but his experience is in the policies of retreat, defeat,

and weakness.”

Some other problems started to crop up for Mr. Nixon as well.

After the Republican National Convention, he had promised to

campaign in all fifty states, but a knee infection sidelined him

for two weeks. Then against the advice of his inner circle, he returned

to the campaign in less than perfect health. And now the

tired candidate had to turn his attention to the first-ever televised

presidential debate. Nixon had been a champion scholastic ...

Customer Reviews

Unfortunately I was wrong.
Kegan C.
Great book on life perception and interpersonal skill development and/or enhancement.
Marijana Waite
I find this book helpful and enjoyable.
Joseph Owens

Most Helpful Customer Reviews

51 of 57 people found the following review helpful By Amazon Customer on April 5, 2008
Format: Audio CD Verified Purchase
The Dale Carnegie audiobooks by Nightingale Conant tend to be too basic and common sensical, trying to repackage the" Win Friends Influence People", "Stop Worry Start Living", or "Public Speaking" principles in new bottles for the New Economy Age. Good endeavors, but tend to fail to provide the wow, useful new ideas.
Bought "5 Essential People Skills", "Make Yourself Unforgettable", "Stand and Deliver", "Sales Advantage", "Dale Carnegie Leadership Mastery" and "Leader In You". All of them are newly recycled, repackaged, old ideas of Dale Carnegie's "Win Friends Influence People", "Stop Worry Start Living", or "Public Speaking". They are not as informative as other great audiobooks in the market like "Crucial Conversation", "Difficult Conversation", and "Articulate Executive" by which have more twists and new things to say about leadership communication and persuasive communication. If you need to buy audio books of Dale Carnegie, just buy Dale Carnegie's original, unabridged "Win Friends Influence People", "Stop Worry Start Living" audiobooks. Old too, but relatively more meat and better organized. Besides, you can get them from audible.com easily.

Dale Carnegie & Associates really needs to hire more gurus or outside consultants to help update and upgrade their outdated content (not the principles!). When I showed those Dale Carnegie timeless principles to my 12 years old, he said they are too elementary and common sensical in the internet 2.0 Age. Like KFC, Dale Carnegie is an aging brand that needs rebranding and remarketing to stay relevant and practical to the readers or audience.
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11 of 13 people found the following review helpful By Kegan C. on May 16, 2012
Format: Paperback Verified Purchase
I bought this book after reading "How To Win Friends and Influence People" by Dale Carnegie since I enjoyed what he had to say and enjoyed his writing style very much, thinking that it was written by him. Unfortunately I was wrong. I'm only three chapters in but already I hate the book so much I wanted to warn others about it now. The author talks about "class" and how to have it. The author tries to relate each chapter back to what Dale Carnegie said in "How To Win Friends and Influence People", but it is nothing like Dale Carnegie's writing style, the information in "How To Win Friends and Influence People", and the connections are very loose and seem forced.

UPDATED: September 28, 2012
I finished reading the book a few months ago, and it does have some good information in it. It taught me a few things and allowed me to see a different viewpoint. It's still not a Dale Carnegie book, but it may be worth a read for the few tid-bits on knowledge that are buried within it.

If you haven't read "How to Win Friends and Influence People", I strongly recommend that book.
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6 of 7 people found the following review helpful By Amazon Customer on June 29, 2009
Format: Audio CD Verified Purchase
After reviewing this cd pack, I find that the information is simply a return to business basics. Too basic...no. Too much common sense...once again...No. If more folks could learn to be gracious... who knows what would happen. I found this back to basics program refreshing. Who needs or wants to deal with a 'ball-buster' - I prefer to encounter folks that are more eloquent.
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3 of 3 people found the following review helpful By Reed K. Bonham on August 18, 2009
Format: Audio CD
I am only on the second cd, but the info is
down to earth, great advice, and easy to listen too.
Excellent real life examples. I love them.
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3 of 3 people found the following review helpful By M. Ragheb on April 27, 2009
Format: Audio CD Verified Purchase
Nice, I had to listen to it several times though to get the maximum out of it!
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2 of 2 people found the following review helpful By Brian P. Enclade on October 7, 2012
Format: Paperback Verified Purchase
I would highly recommend one reading this book. After reading the book, I used the information I read in my daily experiences.
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Format: Audio CD
Book review by Richard L. Weaver II, Ph.D.

Make Yourself Unforgettable is a much denser book than Dale Carnegie's book, Stand and Deliver. Many of the examples/quotations wreak of old age, and the advice contained is a great deal of common sense. The advice is competent; however, reading 224 pages of fairly dense text about relationships and self-presentation may be too much for some people.

The information in the book Relationship Rules: For Long-term Happiness, Security, and Commitment can have the same satisfying results; however, Relationship Rules is easier to read, digest, and understand -- and the information contained in Relationship Rules isn't as dense as Carnegie's.

For over twenty years I wrote a college textbook, Understanding Interpersonal Communication, 7th ed. (HarperCollins) which covered much of the same information as that in Carnegie's Make Yourself Unforgettable, and I have to say that his material is accurate, interesting, and useful.

I thought his advice on self-improvement is priceless: "Investment in yourself is absolutely the best investment you can make for securing your future. Yes, it takes some of your free time and energy, and you will have to prioritize. But you'll meet new people, you'll make new friends, and you'll learn something. It's an excellent bargain" (p. 191).

The Dale Carnegie books deserve re-publication in this new form. The information and advice is timeless and valuable. Any book that is specifically designed to help people better themselves, understand others, and make a valuable contribution to community and society merits attention.
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2 of 2 people found the following review helpful By TN Colby on January 30, 2010
Format: Audio CD Verified Purchase
I have been in sales before so I already use most of the techniques he discusses but I still feel like it was a good purchase. It would also work well for you if you work in an office environment with your coworkers.
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