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Simple, practical and easy to follow with useful examples.
Make Us More Innovative provides a roadmap for organizations desire to find ways of finding new customers and new opportunities with current customers.
Just as any good cook owns "The Joy of Cooking," any good innovation department should own this book.
"Make us more innovative" is a great guide for the implementation of an innovation initiative in a large organization. Read morePublished on December 1, 2008 by John Lynch
One of the best books on innovation that I've read. Simple, practical and easy to follow with useful examples. Read morePublished on September 23, 2008 by Fortune 100 - General Manager