Customer Reviews

Make us more Innovative: Critical Factors for Innovation Success

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It seems as though almost everyone is talking about innovation these days, but in my experience, very few know how to really achieve it. Yes, you need ideas. But then what? How do you move those ideas through your organization, many parts of which want nothing to do with the change you're proposing? How do you evaluate your idea's potential? Its risks? How do you decide that one idea is more useful to pursue than another? How do you build commitment to your idea? Phillips provides the answers -- with a clear, straightforward, sensible approach for transforming ideas into products, processes, or new business strategies. If you've ever had the experience of seeing your ideas dead-ended before they've been given a chance to live, you need to read this book. Phillips has done a masterful job.

Innovation is not always easy, but having a defined approach and proven methodology makes the effort much more effective. Make Us More Innovative provides a roadmap for organizations desire to find ways of finding new customers and new opportunities with current customers. The best part is that the guys at OVO have actually `been there and done that' and we get to benefit from that experience.

A number of books are available on innovation, but the value of this one is that it not only provides clear direction on what to do - it also points you in the direction of other resources that might be available. This book is a definite requirement for people who are involved in trying to make new things happen within an organization.

If you are tasked with making your organization more innovative then this is the book for you. I've read a ton of innovation books--many provide examples of companies and then, assuming you are in the same situation with the same market conditions with the same people at the same time with the same resources, you figure out how to apply the lessons. Make Us More Innovative provides step by step instructions for actually organizing and executing an innovation program. Each chapter provides the background for the why of what you should do and then provides you with the actions you should take.

The author covers aligning your program with your strategic objectives; getting the management on board; communicating what the organization will be doing and how that affects everyone; how to implement an idea management system; practical suggestions for effecting change in your culture; and more. He provides an overview for the order you should take and an idea of typically how long you should expect that step to implement. Each chapter provides the information necessary for you to apply best practices in your organization. If your upper level management needs to see a plan for an innovation program and understand the whys, hows, and whens, you will find the information here.

If you want to actually make your organization more innovative instead of just reading about other innovative organizations, I highly recommend this book to you to you. Get it, read it, and implement it if you want to treat innovation as a business process in your organization.

"Make us more innovative" is a great guide for the implementation of an innovation initiative in a large organization. The book can also be used to diagnosis how such an initiative is progressing and what some of the key factors to work on might be. Jeffrey Phillips provides a simple and excellent framework for assessing/planning 9 key factors required to make an innovation intiative succeed and flourish. The book is an enjoyable and quick read and I intend to use it as a quick reference in the future.

One of the best books on innovation that I've read. Simple, practical and easy to follow with useful examples. You'll be convinced that sustainable innovation is not just playdough and role playing, but rather about a repeatable, embedded process and in most cases, culture change.

As I'm developing a new innovation program and building an Innovation department, the first thing I'm requiring of my staff is that they read "Make Us More Innovative." Just as any good cook owns "The Joy of Cooking," any good innovation department should own this book.