Maker's Mark : My Autobiography [Hardcover]

Bill Samuels Jr. (Author)

Book Description

Publication Date: November 1, 2000

This is a full color, casebound book that tells you all you need to know about the world's most popular premium bourbon brand, Maker's Mark. It is written by Bill Samuels, Jr., son of the distillery's founder, and current CEO. The beautiful photographs take you on a guided tour of this pristine, old-fashioned Kentucky distillery, where bourbon is still made by hand. The book also describes what bourbon is, how it is made, what differentiates excellent bourbon from average bourbon, and why Maker's Mark has become the premium bourbon of choice internationally. Included are food and drink recipes, and a look back at the brand's advertising history, which features Bill Samuels' truly hilarious and offbeat approach to reaching new customers.

Editorial Reviews

From the Publisher

If you are a Kentuckian, you don't need us to tell you about Maker's Mark. It is a staple of life around here, especially in the spring, when our thoughts turn to horse racing and those great Maker's Mark mint juleps. We would say that Maker's is not just a staple of life, but a way of life. It is a reminder of a time when products were made with care, by hand, regardless of time and cost, and an attitude that let's us enjoy and savor the finer things in life. This book is a reflection of the brand--high quality, rich in color and flavor, subtle and complex to the taste. We invite you to join us in a celebration of the brand and all it represents.

From the Author

I wrote this book about my Dad's creation--Maker's Mark--because it was time to do it. This little distillery has grown from being just Dad's dream to being the finest bourbon distillery in the world. It also gave me the chance to talk about three things I care about--my family, and how Maker's Mark got started; bourbon, and how it is properly made; and our company's advertising, which I assure you is unique in the history of print advertising.

I had a lot of fun writing this book, and I hope all of our current and future customers get a kick out of it, too.

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Product Details

• Hardcover: 116 pages
• Publisher: Jim Lindsey and Saber Publishing; 1ST edition (November 1, 2000)
• Language: English
• ISBN-10: 0970586108
• ISBN-13: 978-0970586100
• Product Dimensions: 10.1 x 8.1 x 0.6 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #445,877 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars An Old Friend's Autobiography, February 15, 2008

By 

Donald L. Van Hyning (Lexington, NC United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Maker's Mark : My Autobiography (Hardcover)

This is a really well done autobiography of the son of the founder of Makers Mark. His family originally made TW Samuels whisky but sold that business. Bill is an old college friend so I can relate to this book very well. I knew his parents and can tell you that the content of his auto. is accurate. I think anyone can enjoy the way in which Bill presents the history of Makers Mark and his part in making the brand so successful over the last 30+ years. Bill is a true original in marketing the Makers Mark product/brand.

4.0 out of 5 stars Fun little tour, November 6, 2011

By 

Sean Knowes (Durham, NC) - See all my reviews

Amazon Verified Purchase

This review is from: Maker's Mark : My Autobiography (Hardcover)

This book was like taking a fun little tour of Maker's Mark. I actually did take a tour there in 2000 and have a small bottle I hand dipped to prove it! It was a very good tour then. Few people around and we got to see it all. So I saw this book and had to have it. Pretty good through the history of the company and Bourbon. Would have liked a few more pictures of the actual place itself; the big barns and barrels, the ladies dipping the bottles in wax, etc. Overall this is a good book about an excellent Bourbon.