"David DiSalvo takes us on a whistle-stop tour of our mind's delusions. No aspect of daily life is left untouched: whether he is exploring job interviews, first dates or the perils of eBay, DiSalvo will change the way you think about thinking... an enjoyable manual to your psyche that may change your life." --New Scientist
"This lively presentation of the latest in cognitive science convincingly debunks what DiSalvo calls 'self-help snake oil.'" --Publisher's Weekly
"DiSalvo offers 'science-help' (as opposed to self-help) by detailing the mental shortcuts our minds like to take but that don't always serve us well, with the assumption that understanding brain function helps us fight its stubborn behavior."
"A five-star intellectual smorgasbord of the latest speculations on what makes us tick." --Robert Burton, MD, author of On Being Certain: Believing You Are Right Even When You're Not
"This book is the Swiss Army knife of psychology and neuroscience research—handy, practical, and very, very useful. It boils down the latest findings into simple easy-to-understand lessons you can apply to your daily life." --Joseph T. Hallinan, Pulitzer Prize-winning author of Why We Make Mistakes
"Reading What Makes Your Brain Happy is like eating intellectual dim sum at your favorite Chinese restaurant. Each morsel is tasty and you will keep coming back for more." --Bruce Hood, PhD, author of Super Sense: Why We Believe the Unbelievable and director of the Bristol Cognitive Development Centre
"The chapters in this book are crystal-clear and multifaceted, and each transmits a ray of insight about how we think. It's jewelry for the mindful mind." --Phillip Alcabes, PhD, author of Dread: How Fear and Fantasy Have Fueled Epidemics from the Black Plague to the Avian Flu
"Packed full of scientific insights with practical applications to everyday life—a thought-provoking and entertaining page-turner." --Gary Small, MD, UCLA professor of psychiatry and author of The Memory Bible, iBrain, and The Other Side of the Couch: A Psychiatrist Solves His Most Unusual Cases
"David DiSalvo takes us on mind trips to the frontiers of brain and behavior research—and being a superb guide, shows us how each development is useful, exciting, and inspired by wonder." --Jena Pincott, author of Do Gentleman Really Prefer Blondes? Bodies, Brains, and Behavior—The Science Behind Love, Sex & Attraction
"It's hard to put down this smart, readable discussion of the latest brain science from science writer David DiSalvo. As always, DiSalvo deftly offers both expert and lay readers news we can use, in context and with style. Read on!" --Maggie Jackson, author of Distracted: The Erosion of Attention and the Coming Dark Age
"This book will make your brain happy—in a good way. With engaging prose and compelling stories, DiSalvo provides a fast-paced overview of mental shortcuts and foibles that make us happy in the short-term, often to our long-term detriment." --Daniel Simons, author of The Invisible Gorilla, and Other Ways Our Intuitions Deceive Us
"DiSalvo is a genial and enthusiastic guide who makes emerging research in neuroscience, social psychology, cognitive science, and behavioral economics accessible, and even entertaining. But this book is not specifically about research, nor is it really about brains and minds. What it is about is you and me and how science can help with the messy business of trying to live a meaningful, good life. A delightfully illuminating read." --Todd Essig, PhD, Training and Supervising Psychoanalyst, William Alanson White Institute
"This book is a well-researched and effectively argued guide to uncovering the reasons why we so often think and act in ways that undermine our best interests, and it's also full of knowledge about why humans manipulate each other. If you want to know more about why you do what you do, and how to avoid becoming the victim of someone else's manipulation tactics, I encourage you to read this book." --Philip Zimbardo, PhD, author of The Lucifer Effect: Understanding How Good People Turn Evil, and past president of the American Psychological Association
About the Author
David DiSalvo is a science, technology and culture writer for Scientific American Mind, Psychology Today, Mental Floss, Forbes and other publications, and the writer behind the well-regarded science blogs Neuronarrative (at PsychologyToday.com) and Neuropsyched (at Forbes.com). He has appeared on CNN's Headline News and the NBC Nightly News, written for the Wall Street Journal, and his work has been referenced in major publications worldwide. He has also served as a consulting research analyst and communications specialist for the U.S. Environmental Protection Agency and several public and private organizations in the U.S. and abroad.