A compilation of the advertising advice of Roy H. Williams as compiled by the managing partner of Wizard of Ads - Australia, Craig Arthur, with witty Australian comments. G'day mate!
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About the Author
Being on the other side of the world couldn't deter Craig's determination to open the first international office of Wizard of Ads® down under.
Having graduated from a career in advertising sales, Craig's incredible intuition and creative skills are now being used to accelerate clients far beyond the milestones of their previous success. His no-holds-barred perspective proves that a fierce dislike of impotent advertising is not limited to U.S. Wizards alone.
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Inside This Book
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First Sentence:
It's not working because in traditional advertising wisdom, tradition far outweighs wisdom. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
impact quotient, recall cue, ads work, most advertisers, store traffic, media mix Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wizard of Ads, Used Car Warehouse, Making Ads Work, Message Development, Steve Irwin, The Sword New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
It's not working because in traditional advertising wisdom, tradition far outweighs wisdom. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
impact quotient, recall cue, ads work, most advertisers, store traffic, media mix Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wizard of Ads, Used Car Warehouse, Making Ads Work, Message Development, Steve Irwin, The Sword New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
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1
book
cites this book:
- Accidental Magic: The Wizard's Techniques for Writing Words Worth 1,000 Pictures by Rpy H. Williams in Front Matter, Back Matter (1), and Back Matter (2)
- Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold by Roy H. Williams in Back Matter (1), and Back Matter (2)
- The Crocodile Hunter by et al Terry Irwin on page 22
- Interaction of Color: Revised and Expanded Edition by Josef Albers on page 17
- Monday Morning by Jane Young in Front Matter
See all 6 books this book cites
- Fishing for Customers and Reeling Them In by Chuck McKay on page 18
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