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Making It in the Art World: New Approaches to Galleries, Shows, and Raising Money Paperback – November 15, 2011

ISBN-13: 978-1581158687 ISBN-10: 1581158688 Edition: 1st

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Making It in the Art World: New Approaches to Galleries, Shows, and Raising Money + New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More + ART/WORK: Everything You Need to Know (and Do) As You Pursue Your Art Career
Price for all three: $46.16

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Product Details

  • Paperback: 256 pages
  • Publisher: Allworth Press; 1 edition (November 15, 2011)
  • Language: English
  • ISBN-10: 1581158688
  • ISBN-13: 978-1581158687
  • Product Dimensions: 0.8 x 6.3 x 9.2 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (86 customer reviews)
  • Amazon Best Sellers Rank: #139,603 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

"The global art world of the 21st century is increasingly complex, and
hard-hearted.  Tens of thousands of art school graduates and
self-educated artists enter the scene every year, and in their own way,
each wants to make a living from their work, while pursuing a
meaningful career. The prospects for success are slim, yet the flow
of new talent continues unabated.

In a remarkably useful guidebook for artists trying to find their
way, the artist Brainard Carey has spelled out in a clear and concise
manner, a series of strategies and techniques that, taken as a whole,
are the equivalent of that elusive course in real-world preparedness
that most art schools gloss over or simply ignore.  In addition to
his thoughtful and thorough approach to the subject, Carey's candor
and complete lack of cynicism and posturing makes this book a
must-read for any emerging artist."
-David Ross, 
Writer, curator. Formerly, director, San Francisco Museum of Modern Art, Whitney Museum of American Art, Boston Institute of Contemporary Art

About the Author

Brainard Carey was born in Manhattan, New York, and grew up in Yonkers. After attending undergraduate art school at SUNY Purchase, he moved to Rhode Island and opened a gallery and began publishing a literary magazine. Carey then moved back to New York City, where he met Delia Bajo, and cofounded Praxis, which was invited to be in the Whitney Biennial in 2002 and to be in a solo show there in 2007, as well as other venues around the world. Carey also has a mentoring/ educational business that helps artists to write grants, exhibit, and advance their careers. He splits his time between New York City and a studio in New Haven, Connecticut, where he has a radio show on Yale radio WYBC called The Art World Demystified.

More About the Author

Brainard Carey was born in Manhattan, raised in Yonkers, NY, and is a conceptual artist and author with his wife, Delia Carey who is also an author and artist and lives in New York City and New Haven with their son.
Carey publishes an educational newsletter to develop the professional careers of artists.

http://www.yourartmentor.com

http://www.twobodies.com

Customer Reviews

When I have finished reading it, I will come back and give a final review.
Carolyn Marshall
His practical steps and insight into the art business help make this book a must read for anyone who wants to be a professional fine artist.
Mitch
What I most love about How to Make it in the Art World, Brainard Carey's new book, is that it is full of fresh ideas.
Jill Slaymaker

Most Helpful Customer Reviews

21 of 22 people found the following review helpful By T. Lloyd on November 19, 2011
Format: Paperback
Brainard Carey's "Art Mentor" emails were the most encouraging, relevant and practical art advice I have ever received. He is an invaluable resource when it comes to thinking beyond the canvas or the conventional. It is because of his ideas and perspective (be courageous, simply ask, develop relationships and community) that I launched a non-profit arts collective specifically targeting an ignored demographic. A year later we boast a small membership of 30 to 50 national and international dynamic females over the age of 40, we have a growing social media following and we have a familiar name within our Los Angeles arts community.

I don't think I would have had the courage, or downright audacity to what I am doing (and rather successfully) had I not had access to Brainard Carey. I believe his ideas and advice are some of the best and I wholeheartedly recommend this book to any artist at any level of their career. It truly is a must have for you library.
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13 of 14 people found the following review helpful By David F. Starr on February 16, 2012
Format: Paperback
Length: 0:53 Mins
Brainard's book deals with two of the toughest aspects of making a career from art really effectively. I found it insightful and useful how he talks about making money and the idea of being able to do that in a way that isn't a compromise of your artistic integrity.

And, then he deals with networking and how to do that and the most positive sense. That you can be very strategic but still incredibly earnest, and he has a way of talking about these topics that seems completely honest. This book is full of really practical tools that you could immediately benefit from if you're someone that is in arts or actually in any sort of artistic endeavor, and don't feel like you're at the level at you want to be or have as much success as you want.

I couldn't recommend this book more it will give you immediate tasks and lesson plans on how to incorporate the strategies he outlines,

Thanks and give it a try.

Sincerely,

David f starr
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18 of 22 people found the following review helpful By Regina on December 16, 2012
Format: Paperback Verified Purchase
There is actionable advice buried in here. These ideas and advice will be new to you if you've been institutionalized for the past 30 years or living the hermit's life in a cave somewhere. For the rest of artists who are trying hard to figure out how to make it in today's world, well seen that-done that-planning that-tried it- already in the works.

There's some sales 101 for dummies turned around for artists - how to make a pitch without making a hard sell. I supposed it could be useful to have that spelled out when you emerge blinking from decades spent eating roots in the hermit's cave.

The advice and suggestions are sort like one of those "get rich surfing the internet" courses. If everyone could do it, we'd all be millionaires and then the secret would be out and nobody could use it ever again. These are wonderful ideas if you're one of the first to try them, but if you're the thousandth artist to escape the studio/asylum - probably not so much.

Pros:
easy to read
light style
really basic common sense stuff for people who have trouble with that

Cons:
Information density is similar to a blog article from a marketer learning about the importance of "content"
the breathless style can make it hard to really drill down on actionable items
hard to apply if you're not in a similar situation
hard to apply in today's economy
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8 of 9 people found the following review helpful By Jennifer Katz on April 24, 2012
Format: Paperback
Brainard Carey is that rarity in the art world: someone who knows how to sell himself without selling out. The key is Carey's imagination, perseverance, and genuine enthusiasm, which shine through this book. He offers the encouragement AND the practical advice that will help you move yourself and your art to wider exposure and real success. Unlike many other artists, he's not embarrassed about the concept of making money--in fact, artists are the ones who SHOULD be making the money! But there's no question that public and financial success requires you to put yourself out there, over and over. Artists MUST learn how to market themselves well--it has become part of the job of being an artist. And this is where Carey shines. It's not just what he says but how he says it; he's a great model for marketing yourself while BEING yourself. Although I'm a musician, not a visual artist, after a friend recommended this book I was inspired to launch a Kickstarter.com campaign to make an album--and I raised over $6,000! Carey's words helped get me off my rear. I recommend this book to artists of ALL types.
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5 of 5 people found the following review helpful By Jill Slaymaker on December 16, 2011
Format: Paperback Verified Purchase
What I most love about How to Make it in the Art World, Brainard Carey's new book, is that it is full of fresh ideas. His attitude is optimistic, with no pretentiousness or cynicism. He basically says GO OUT AND DO IT, and explains how, including what to say to people at openings, reminding us to be confident and enthusiastic, because that's what people are drawn to. Many artists are solitary creatures and don't have a clue about these kinds of basic social skills. He's direct and honest, without any bull. For example, about art galleries, he points out that their priority is making a profit. Otherwise they go out of business. The section on time management is great too.
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