Customer Reviews

Making Money in the Fitness Business

5 star:		(11)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I have been in the fitness business for 2 years and I 've been just breaking even, until I received this book from a friend that has a Gold's Gym. I was doing what was wrong with most gyms and trying to make it work. This book has given me a new perspective and by implementing just a few of the suggestions in this book, things are already turning around. My next 6 months should be very interesting. I would highly suggest this book for any owner even the ones that are making money, because you could always make more.

From member service to financial foundation, this book gives you the most useful information on operating a gym. I recommend every gym owner read it and have their staff read it as well.

I wish I had this book 15 years ago when I first started my fitness business. It's easy to read and down to the point and full of tips about making money that I can apply right now in my business. Everyone who is in business or who is thinking about starting a business should read this book.

I am 18 years old and very interested in running a gym in the future. I believe this book can help me enormously. I worked at the front desk of a low budget gym, selling memberships for 6 months. I had a great time, but members constantly complained about the broken machines. Even so, members renewed their contracts at a pretty constant rate. By reading this book, I was able to target the pros and cons of the gym that I worked at, and I am even more excited about having a chance to possibly get involved in the fitness industry on a high level.

This is the book that I used in a college-level hospitality course.
My department-hospitality management-was interested in showing that
the principles and orientations of a successful hotel or restaurant
applied to many other businesses as well.
One of the obvious choices was the fitness/spa business which depends
on customer perception of value received and on a strict attention to
cost controls and sales and marketing. This book was the only one that
had a useful perspective and that covered all the relevant aspects
of running a fitness operation. Of course, no book can prepare you with
all the answers about any business, but this one certainly started
students out with the right questions.

Lynn Hoffman, who interested in fitness, but really loves wine. New Short Course in Wine,The

This book discusses gym busines: how to set it up, run it, attract members and so on. I was a little disappointed as I was expecting more info on becoming successful as a personal trainer.

The book is good and is based on extensive personal experience of the author. He goes into a lot of detail on how to deal with everyday realities of the gym business. If you want to run a gym, the information will be very useful. But not if you want to practice as a personal trainer.

Anyone that is serious about the gym business should read this book! The information is important to your bottom line. Owners, managers and other staff can all learn from this book.

Being in the fitness business has many rewards as well as many challenges to meet. Most of us learned the ins and outs of this business the hard way. Thomas Plummer pulls no punches! He is truly a man who knows his stuff. My staff and I have used many of his techniques with great results. I recommend this book to anyone who sees themselves being a success well into the future.

This book receives my highest praise. Truly a great resource! Anyone considering the fitness industry should read it once and then read it again. It contains many great ideas for independent clubs looking to differentiate themselves from the competition. The best industry book I have read.

Don't even think of starting or running a gym without reading this one! The ideas and lessons saved me thousands. Great for the staff too.