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Making Good: Finding Meaning, Money, and Community in a Changing World Paperback – February 28, 2012

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Editorial Reviews


“Society has many names for those of us determined to rethink, reimagine and rebuild the world. But the labels do little to resolve the confusion within you about what specifically you are called to do--or how you might actually get paid to do it. Within this small book are many of the tools you need to identify and build on in order to overcome your doubts and transform both yourself and the world around you. Making money and affecting positive change in this new economy are not mutually exclusive--in fact, they are very much connected. Rebuilding this economy is not just a technological challenge, it is a moral challenge. Only this generation is diverse enough, loving enough, determined enough, and connected enough to meet the true moral challenge that we face. This inspiring and practical book explains how to take some of these incredible assets our civilization has developed and shows us, step by step, how to redirect them for good.” ―Van Jones, author of The Green Collar Economy and Rebuild the Dream

“If you take this book with the seriousness it deserves, it will change you and you will change the world. I'm usually dubious of 'self-help' books; this is something entirely different--far deeper, and far far more useful.” ―Bill McKibben, author of The End of Nature, co-founder of

“A manifesto and map for a generation desperate for jobs. Making Good shows readers not so much how they can find any old job, but more how you can create a career path that can generate meaning, purpose and money.” ―Bill Drayton, founder and CEO of Ashoka, founder of Get America Working!

“Dev Aujla and Billy Parish have written a practical, inspiring, quietly subversive guide that speaks directly to this generation's desire to create their own economy and become their own heroes.” ―Anya Kamenetz, senior writer at Fast Company, author of Generation Debt and DIY U

“Dev and Billy are two of the brightest lights in the coming transformation, the great turning. This emerging reimagination of what it means to be human at a time when every living system is failing. Making Good is a personal, taut, authentic, how-to-do-it care manual for the active, idealistic, and pragmatic. It is a powerfully instructive, even canonical, for a generation born into a crazy quilt world of conflict and corporate dominance who want to do more than speak truth to power, a generation that is bringing power to the truth.” ―Paul Hawken, author of The Ecology of Commerce and Natural Capitalism

Making Good is a motivating and practical guide for the personal desire, and global urgency, to align our economics with our well-being.” ―Josh Thome, National Geographic Emerging Explorer + 4REAL TV Series Creator

“Billy Parish and Dev Aujla embarked on a remarkably ambitious book. Not content to educate and mobilize on global warming and social justice, they have written a 'how to' book for ethical living in a corrupt economy. It is a practical guide to ensure that 'making a living' does not compromise 'having a life.' Making Good could change the world.” ―Sara Horowitz, president of Freelancers Union

“This is not only the real deal--it has to be one of the most important and essential reads of today. What you can learn here will help create the positive shifts we all so desperately crave.” ―David de Rothschild, author of The Global Warming Survival Handbook, founder of Adventure Ecology

“My generation, I'm afraid, has let our dear country go into steep decline, but Making Good by two of our brightest young people offers solid hope for rebirth. It does that the only true and lasting way, by inspiring people at the personal level to a new way of thinking, living and working.” ―Gus Speth, former administrator of United Nations Development Program

“The current unemployment crisis is enough to get anyone down, but Parish and Aujla are here to brighten the gloomy atmosphere. Where others see hopelessness, they see opportunity. This enthusiastic handbook urges the jobless and the underemployed to venture out, virtually skip the corporate world all together and embrace the power of 'non-linear' career paths...A fresh way to look at the challenges facing job seekers today.” ―Kirkus Reviews

“Highly recommended. An uplifting primer filled with practical insights for students who want to effect global change without sacrificing personal financial security or stability. The business acumen, leadership skills, as well as real-life examples illustrated here draw a compelling picture of careers that combine purpose and sustainable security.” ―Library Journal

“Social entrepreneurs Parish and Aujla provide an informative and engaging look at how to make the world a better place while simultaneously earning a living...Parish and Aujla make a convincing case for this growing trend, but their greatest contribution centers around monetizing social commitments and turning them into jobs...the authors offer practical strategies and identify four common stages that all will encounter...Geared toward helping readers find satisfaction in work that reflects their principles, this book shows that you don't have to compromise to earn a living by doing good.” ―Publishers Weekly

“A huge percentage of Millennials would dedicate themselves to changing the world if they could figure out how to earn a living doing it. In MAKING GOOD, activists and entreprenuers Billy Parish and Dev Aujla share their own stories and the stories of countless others who have turned their passions into careers.” ―BizEd Magazine

About the Author

Billy Parish is President of Solar Mosaic, a solar energy marketplace, and founder of Energy Action Coalition, the largest youth advocacy organization in the world working on the climate crisis. He lives in Oakland, CA.
Dev Aujla is the founder and executive director of DreamNow, a charitable organization that works with young people to develop, fund, and implement their social change projects. He lives in Toronto and New York.

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Product Details

  • Paperback: 304 pages
  • Publisher: Rodale Books; Original edition (February 28, 2012)
  • Language: English
  • ISBN-10: 1605290785
  • ISBN-13: 978-1605290782
  • Product Dimensions: 5.9 x 0.7 x 8.4 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #690,285 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 12 people found the following review helpful By Arthur C on February 28, 2012
Format: Paperback
Inspiring stories, practical exercises and a ton of good ideas. I've been really blessed to find a career where I can do well while doing good, and Making Good has inspired me to take it even further. I'm buying a few copies for friends who have been struggling to find that connection. I really think it will help them succeed.
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18 of 24 people found the following review helpful By doug k on May 3, 2012
Format: Paperback
is paved with good intentions. I don't doubt the authors of this book who are involved with three nonprofit organizations have good intentions. The problem is that the book has very little substance. I evaluate 1000 books a year for a research business and this book was given to me; I read it quickly and found very little of value or worth reading. The customer reviews in Amazon were written almost entirely by people who had only one review. This is always suspicious. It is likely that either they were friends or associates of the authors or they read very little. Some of the big name reviewers are people who seem to give good reviews to a lot of bad books. It would not surprise me if they get paid to do this. The publishing industry is quite corrupt.

If the quality of this book is any indication of the quality of the author's non profit organizational work, I would be surprised if these organizations are doing anything significant.

Unfortunately, there are a great many books that are not worth reading and a great many nonprofit organizations that do very little real good. They exist to employ people who might otherwise be unemployed. It takes hard work and discrimination to find the really good books and organizations. I don't question the good intentions of many of the authors of these books or founders of these organization but I am reminded of that famous quote -- the road to hell is paved with good intentions.

Added Jan 1, 2014. Here are some books that are worth reading:

Hill, Steven, Europe's Promise: Why the European Way Is the Best Hope in an Insecure Age, University of California Press, 2010

Jansson, Bruce S.
Read more ›
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6 of 9 people found the following review helpful By John Kester III on February 28, 2012
Format: Paperback
All I remember being told when I was growing up was when you decide what you want to do with your life make sure it is something you love. I believed wholeheartedly in this advice and still do. This book provides practical exercises and inspirational stories to light the path to finding the line of work you will love. The best part too is that the book always leads you back to your purpose for pursuing a job in life. The writing encourages the reader to clearly connect the motivation for making a difference to the goal of making money. Parish and Aujla acknowledge the undeniable financial necessity aligned with choosing this path and show how people are making a living while making good. The most significant lesson I learned from the book was that this is an option for everyone, not just a choice for a select few who have a particular skill set. We all have the ability to be good people and would all benefit from taking the time to read this book.

I suggest cozying up with Making Good to enjoy the inspirational stories, while also picking times to actively read with a pencil and notepad to make sure you truly interact with the reading. Most of all I hope you too find a useful guide to finding your purposeful path toward change.
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6 of 9 people found the following review helpful By Janos D. Marton on February 28, 2012
Format: Paperback
It's no secret that today's job market is brutal for young people, but even when times were good, it was difficult for kids coming out of college to find paid work in the social justice arena. Parish and Aujla take us on a trip through numerous fields and locales, providing examples (themselves included) of young people who stepped off the well-worn track and found (or created) meaningful work without being completely dependent on foundations, government grants and the like. While they're specific path, which they spend some time on, might not be the best road map for everyone, I think the point of their first person accounts is to demonstrate that people who take risks are generally met with skepticism. Nevertheless, if you're doing what you love, and you've got a plan, you should go for it. This book is ideal for high school and college students, young professionals, and anyone looking to make career moves down the road.
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3 of 5 people found the following review helpful By RealSteel on February 28, 2012
Format: Paperback
I myself stumbled into being a `social entrepreneur,' which is one way to describe what Parish and Aujla are writing about (although that term doesn't do the book full justice). I wish I had had this book earlier in my life. It's serves both as an injection of inspiration and a dose of reality--in the form of some prompts for self-examination. I was familiar with basics of what Billy Parish had accomplished with the Energy Action Coalition, but this gave me a lot more personal insight. It's pretty cool to have that alongside the kind of coaching you might otherwise pay thousands of dollars for in a business class or a leadership institute. That alone makes this a good value, I think, for folks setting out on this kind of path (or finding themselves already on it, like me). I am going to buy several for some soon-to-be grads I know who are looking for jobs and who care about social change; I can't think of a better gift for them, actually.
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