This brilliantly written book is a stimulating, fun read filled with great stories and examples. It has practical applications for business people, and yet is written for everyone. If my predecessors at the companies I turned around had read and understood this book, their companies wouldn t have needed me. I wish I had had this book when I taught decision analysis at Harvard. It would make a great supplementary text for virtually any course I teach. It is, simply, a great book. --John O. Whitney, Columbia Business School
Making Great Decisions flows like butter. It teaches you how to think like an economist. The results may surprise or even jolt you, as you discover all the mistakes you've been making and how to correct them. --Barry Nalebuff, Yale School of Management
This is a book that is the best of both worlds; it's full of practical advice and it's interesting. Honestly, I carried this book around with me and read it at every spare moment. --Jack Covert, 800-CEO-READ
About the Author
David R. Henderson is a professor of economics at the Naval Postgraduate School in Monterey, California and a research fellow with the Hoover Institution at Stanford University. He was a senior economist with President Reagan's Council of Economic Advisers. Henderson edited the first, and still the only, reader-friendly economics encyclopedia, The Fortune Encyclopedia of Economics. He is the author of The Joy of Freedom: An Economist's Odyssey. Charles L. Hooper is president and co-founder of Objective Insights, a consulting company that provides financial and marketing analysis for the pharmaceutical and biotechnology industries. He is a visiting fellow with the Hoover Institution at Stanford University.