This brilliantly written book is a stimulating, fun read filled with great stories and examples. It has practical applications for business people, and yet is written for everyone. If my predecessors at the companies I turned around had read and understood this book, their companies wouldn t have needed me. I wish I had had this book when I taught decision analysis at Harvard. It would make a great supplementary text for virtually any course I teach. It is, simply, a great book. --John O. Whitney, Columbia Business School
Making Great Decisions flows like butter. It teaches you how to think like an economist. The results may surprise or even jolt you, as you discover all the mistakes you've been making and how to correct them. --Barry Nalebuff, Yale School of Management
This is a book that is the best of both worlds; it's full of practical advice and it's interesting. Honestly, I carried this book around with me and read it at every spare moment. --Jack Covert, 800-CEO-READ
David R. Henderson is a professor of economics at the Naval Postgraduate School in Monterey, California and a research fellow with the Hoover Institution at Stanford University. He was a senior economist with President Reagan's Council of Economic Advisers. Henderson edited the first, and still the only, reader-friendly economics encyclopedia, The Fortune Encyclopedia of Economics. He is the author of The Joy of Freedom: An Economist's Odyssey. Charles L. Hooper is president and co-founder of Objective Insights, a consulting company that provides financial and marketing analysis for the pharmaceutical and biotechnology industries. He is a visiting fellow with the Hoover Institution at Stanford University.
This book is a great read! It gives you good little pieces of advice in life. It's something that you can read over and over. Read morePublished 19 months ago by Myrna Pham
I bought this book based on the good reviews, and ignored the red flag of cover praise only from other authors. It is a vanity book. Read morePublished on July 30, 2013 by Noodles
Great for high level basics... for some it would certainly be obvious and not well worth the time, but for others it could provide a nice, base foundation for decision making. Read morePublished on October 23, 2010 by D. Niehus
It is an excellent book. I wished I read it years ago. The examples on this book are phenomenon. This book is not only helping me to make great decisions on business setting, it... Read morePublished on April 19, 2010 by Isabella Green
What I loved about this book is how the authors applied economic concepts to business and life. The principles and guidelines shown in this book offer a unique approach to decision... Read morePublished on April 5, 2010 by Stephen Tudor
The authors go into a lot of detail in giving advice to help you to make better decisions. This advice is for those decisions where the solution is not obvious and you would like... Read morePublished on May 21, 2009 by John Taiman
I enjoyed it. Mr. Henderson writes quite well. He kept my interest. I never felt he was talking over my head or down to me. I look forward to more of his written work.Published on March 3, 2009 by Glen J Grossman
This book is written in a casual style that even non-business types can understand. Many of the principles he describes are of benefit to a wide variety of readers. Read morePublished on January 8, 2008 by Virginia De Lemos
Most of this very well written book is trite.
The only point it makes that is of great value
is the following: decide on what is truly important
to... Read more