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Amazon Exclusive: Seth Godin Reviews Making Ideas Happen
Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language. Read his exclusive Amazon guest review of Making Ideas Happen:
Should you buy a book that will make you uncomfortable?
More questions: Why is it so difficult to ship good ideas out the door? Why do committees show up and wreck the purity of your idea? Why do people avoid doing the hard work of actually bringing their work to the market?
I'll tell you why: Because it's safe. Ideas that never ship are never criticized. Faceless committees accept the blame for tepid products that were probably better off in the warehouse. And managers in search of a place to hide can best hide behind the unshipped product, the unrealized idea and the system gone wrong.
Scott Belsky has your number. He's seen it all before. He knows your excuses, he's seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott's not giving you any place to hide.
There. Do you still want to read his book?
If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked.
--Seth Godin, author of Linchpin
Though creation always begins with an idea, ideas don't always lead to creation; examining why that's so, online entrepreneur Belsky finds that, no matter how unique or radically different ideas may be, the individuals and teams who carry those ideas to fruition share a number of common traits, such as engaging peers and leveraging communal forces. In this guide to realizing ideas, Belsky examines those traits in detail. Chapters like "The Chemistry of the Creative Team" set forth an action-based plan that forgoes time-wasting meetings and other corporate culture standbys, citing studies, progressive thinkers and case studies of companies like Best Buy, IBM and Sun Microsystems. Modern-day successes, Belsky contends, have traded "the traditional butts-in-chairs mindset" for a "Results Only Work Environment," where employees are compensated based on achievement of specified goals, rather than work hours. Ultimately, Belsky insists, creative success is a matter of rethinking methods and increasing focus, while emphasizing and rewarding old-fashioned passion and perspiration.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
You have more ideas than you can do, you are tired to stay in the harbor and want to go sail with the big ships? Read morePublished 1 month ago by Arthur
We all have ideas right? Some of them are good, and some of them are merely dreams dreamed one night that are forgotten with the first coffee of the day. Read morePublished 4 months ago by curtismchale
Scott Belsky, founder of Behance and the venerable 99U, presents in this book the hypothesis that creative professionals don't need to learn how to generate more ideas; rather,... Read morePublished 4 months ago by R. Boone
The book will be helpful for those who never thought about efficiency of his actions and step by step goal planningPublished 7 months ago by Andrey Roschevkyn
I this like book. It was a good read for me. I maybe read it again, but for sure will reference it in the future. Coming from nninoss.comPublished 8 months ago by Ninos Youkhana