Amazon Exclusive: Seth Godin Reviews Making Ideas Happen Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language. Read his exclusive Amazon guest review of Making Ideas Happen:
Should you buy a book that will make you uncomfortable?
More questions: Why is it so difficult to ship good ideas out the door? Why do committees show up and wreck the purity of your idea? Why do people avoid doing the hard work of actually bringing their work to the market?
I'll tell you why: Because it's safe. Ideas that never ship are never criticized. Faceless committees accept the blame for tepid products that were probably better off in the warehouse. And managers in search of a place to hide can best hide behind the unshipped product, the unrealized idea and the system gone wrong.
Scott Belsky has your number. He's seen it all before. He knows your excuses, he's seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott's not giving you any place to hide.
There. Do you still want to read his book?
If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked.
--Seth Godin, author of Linchpin
From Publishers Weekly
Though creation always begins with an idea, ideas don't always lead to creation; examining why that's so, online entrepreneur Belsky finds that, no matter how unique or radically different ideas may be, the individuals and teams who carry those ideas to fruition share a number of common traits, such as engaging peers and leveraging communal forces. In this guide to realizing ideas, Belsky examines those traits in detail. Chapters like "The Chemistry of the Creative Team" set forth an action-based plan that forgoes time-wasting meetings and other corporate culture standbys, citing studies, progressive thinkers and case studies of companies like Best Buy, IBM and Sun Microsystems. Modern-day successes, Belsky contends, have traded "the traditional butts-in-chairs mindset" for a "Results Only Work Environment," where employees are compensated based on achievement of specified goals, rather than work hours. Ultimately, Belsky insists, creative success is a matter of rethinking methods and increasing focus, while emphasizing and rewarding old-fashioned passion and perspiration.
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