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Should you buy a book that will make you uncomfortable?
More questions: Why is it so difficult to ship good ideas out the door? Why do committees show up and wreck the purity of your idea? Why do people avoid doing the hard work of actually bringing their work to the market?
I'll tell you why: Because it's safe. Ideas that never ship are never criticized. Faceless committees accept the blame for tepid products that were probably better off in the warehouse. And managers in search of a place to hide can best hide behind the unshipped product, the unrealized idea and the system gone wrong.
Scott Belsky has your number. He's seen it all before. He knows your excuses, he's seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott's not giving you any place to hide.
There. Do you still want to read his book?
If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked.
--Seth Godin, author of Linchpin
Super practical and am a huge fan. Can be applied in any profession and it's not just for creatives. Definitely get it!Published 11 days ago by Ashish P.
You have more ideas than you can do, you are tired to stay in the harbor and want to go sail with the big ships? Read morePublished 3 months ago by Arthur
We all have ideas right? Some of them are good, and some of them are merely dreams dreamed one night that are forgotten with the first coffee of the day. Read morePublished 5 months ago by curtismchale
Scott Belsky, founder of Behance and the venerable 99U, presents in this book the hypothesis that creative professionals don't need to learn how to generate more ideas; rather,... Read morePublished 6 months ago by R. Boone