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Should you buy a book that will make you uncomfortable?
More questions: Why is it so difficult to ship good ideas out the door? Why do committees show up and wreck the purity of your idea? Why do people avoid doing the hard work of actually bringing their work to the market?
I'll tell you why: Because it's safe. Ideas that never ship are never criticized. Faceless committees accept the blame for tepid products that were probably better off in the warehouse. And managers in search of a place to hide can best hide behind the unshipped product, the unrealized idea and the system gone wrong.
Scott Belsky has your number. He's seen it all before. He knows your excuses, he's seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott's not giving you any place to hide.
There. Do you still want to read his book?
If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked.
--Seth Godin, author of Linchpin
I now have more applicable tools to fulfill my ideas, and am ready to complete the things I've dreamed about for years. Read morePublished 2 months ago by Chris Stephens
Stop distracting yourself with shopping. Turn off your TV or at least cancel the cable. Go DO!Published 3 months ago by Capt. Bellgusi the III
This book is a must have in any collection. Its not overly new or original but it sure is timely and very relevant to today. Read morePublished 3 months ago by michael windsor
Is must read this book if you want to innovate. I use it in my daily basis, even in my church.Published 3 months ago by Juan Manuel Cortés
I was so in love with this book when I started reading it.
"What is this amazing action method that is going to change my life and be the productivity method that... Read more
A book full of inspirations, best practices and experiences shared from successful and creative leaders. Read morePublished 5 months ago by Arundesign