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Should you buy a book that will make you uncomfortable?
More questions: Why is it so difficult to ship good ideas out the door? Why do committees show up and wreck the purity of your idea? Why do people avoid doing the hard work of actually bringing their work to the market?
I'll tell you why: Because it's safe. Ideas that never ship are never criticized. Faceless committees accept the blame for tepid products that were probably better off in the warehouse. And managers in search of a place to hide can best hide behind the unshipped product, the unrealized idea and the system gone wrong.
Scott Belsky has your number. He's seen it all before. He knows your excuses, he's seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott's not giving you any place to hide.
There. Do you still want to read his book?
If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked.
--Seth Godin, author of Linchpin--This text refers to an out of print or unavailable edition of this title.
We all have ideas right? Some of them are good, and some of them are merely dreams dreamed one night that are forgotten with the first coffee of the day. Read morePublished 1 month ago by curtismchale
Scott Belsky, founder of Behance and the venerable 99U, presents in this book the hypothesis that creative professionals don't need to learn how to generate more ideas; rather,... Read morePublished 2 months ago by R. Boone
The book will be helpful for those who never thought about efficiency of his actions and step by step goal planningPublished 5 months ago by Andrey Roschevkyn
I this like book. It was a good read for me. I maybe read it again, but for sure will reference it in the future. Coming from nninoss.comPublished 5 months ago by Ninos
It's a great book, down to earth, and with a extraordinary amount of "data" (experiences from others), comments and expertise of other great minds. Read morePublished 6 months ago by Edmundo Mora