Making Innovation Pay: People Who Turn IP Into Shareholder Value [Hardcover]

Bruce Berman (Editor), Kevin Rivette (Foreword)

Book Description

ISBN-10: 0471733377 | ISBN-13: 978-0471733379 | Publication Date: March 17, 2006 | Edition: 1

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.

Editorial Reviews

Review

"The authors are telling us that IP Management is going through an evolution...this book provides a firm grounding in the issues...I strongly recommend it to NPD practitioners, consultants and senior managers." (The Journal of Product Innovation, September 2007)

"I strongly recommend it to NPD practitioners, consultants, and senior managers." (Journal of Product Innovation Management; 9/07)

"Informative and insightful. This edited compendium contains eleven chapters featuring easy-to-read contributions…. The book is laid out well, and it is a breezy read. Although the target audience is senior executives and managers in the world of business, the book is a very good collection for anyone interested in intellectual property… Worth the time, money and effort."
—Professor Jay Kesan, J.D., Ph.D., U. of Illinois (Voiceless.com, October 4, 2006)

"Timely and insightful essays from ten leading practitioners – eleven if you count Berman himself. The book addresses serious topics, like fiduciary duties and risk management, with far more credibility thatn any one author or practitioner could." (les Nouvelles, September 2006)

"MIP is a must for senior management and a great resource for the IP practitioner. Thanks again, Bruce Berman, for putting IP management into a business perspective and maiking it more comprehensible to senior execuitves, professionals and managers alike." (les Nouvelles, September 2006)

"As a 37 year patent practitioner, I found the first 50 pages of this book to be an eye-opener. It not only is worth the cost of the book, but in my view is worth the entire cost of the seminar for which it was offered as a preliminary read."
—Dave Stallard, Wood, Herron & Evans, L.L.P.

"In his new book, Making Innovation Pay, Berman writes that patent owners have the same rights as property owners to protect and prosper from their assets, and he taps some of the most recognized IP gurus in the game to show companies how best to accomplish that." (Corporate Dealmaker, Mar-Apr 2006)

From the Inside Flap

Intellectual property and intangible assets today comprise 80 percent of the market value of the S&P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent—profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art.

For those who want to achieve better returns on ideas, Making Innovation Pay reveals how the authors use patents and know-how to generate tens and sometimes hundreds of millions of dollars for their companies, clients, or themselves. Their insights, drawn from years of practical experience, provide readers with invaluable perspectives, many of which have never before been conveyed publicly:

• Roadblocks and Building Blocks?, Bruce Berman (Brody Berman Associates)
• Turning a Patent Portfolio into a Profit Center, Marshall Phelps (Microsoft, IBM)
• Seeing Through the Illusion of Exclusion, Daniel P. McCurdy (ThinkFire, Lucent, IBM)
• On Patent Trolls and Other Myths, Alexander Poltorak (General Patent Corp.)
• Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely, Peter Detkin (Intellectual Ventures, Intel)
• Risky Business: Overlooking Patents as Financial Assets, James E. Malackowski (Ocean Tomo, InteCap)
• Who Benefits from Patent Enforcement?, Raymond P. Niro (Niro, Scavone, Haller & Niro)
• Global IP in Crisis: Recognizing the Threat to Shareholder Value, Hon. Bruce A. Lehman (USPTO, International IP Institute)
• It Takes More than Being Right to Win a Patent Dispute, Ronald J. Schutz (Robins, Kaplan, Miller & Ciresi)
• Managing Innovation Assets as Business Assets, Joseph Beyers (Hewlett-Packard)
• Secrets of the Trade: An Inventor Shares His Licensing Know-How, Ronald A. Katz (Ronald A. Katz Technology Licensing, Telecredit, Inc. )

Making Innovation Pay not only examines best practices, it explores the diverse personalities of those who have pioneered them. Most are mavericks, perhaps not admired by their adversaries or recognized on Wall Street, but quintessentially American in their desire to succeed where others fear to tread. Making Innovation Pay illuminates the combination of resources, timing, teamwork, and vision necessary to turn business rights into financial assets. Finally, it challenges senior managements to better deploy their patent portfolios in support of shareholder value. Within these chapters, you will learn why shareholders, CEOs, and others need to be much smarter about IP—or become a victim of it.

See all Editorial Reviews

Product Details

• Hardcover: 224 pages
• Publisher: Wiley; 1 edition (March 17, 2006)
• Language: English
• ISBN-10: 0471733377
• ISBN-13: 978-0471733379
• Product Dimensions: 6.3 x 0.8 x 9.2 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #815,049 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars I thoroughly enjoyed reading this book, July 25, 2006

By 

Stephen Sanders - See all my reviews
(REAL NAME)   

This review is from: Making Innovation Pay: People Who Turn IP Into Shareholder Value (Hardcover)

I thoroughly enjoyed reading this book and found it extremely useful. It's an engaging compilation of 11 chapters written by 11 Intellectual Property experts, all of which are focused on how innovation brings shareholder value. By reading this book, a person is able to quickly understand the Intellectual Property playing field as it is today, and to identify many of the main actors and their differing viewpoints. Whether a person is an inventor, attorney, CFO or just interested in today's Intellectual Property environment, I think this book is a must-read. It is current, informative and well-written. Bruce Berman does an excellent job of giving the reader concise and valuable information.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A valuable view of the nature and value of intellectual property., December 7, 2007

By 

Alex Rosenthal - See all my reviews
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This review is from: Making Innovation Pay: People Who Turn IP Into Shareholder Value (Hardcover)

I read this book this past week and from my knowledge of the marketplace it seems to have held up remarkably well.

I found many of the articles extremely informative and very accessible for someone without a heavy background in Intellectual Property (IP). My background is in public relations and investor relations so I was grateful to have a guide to the IP world that cut through many of the standard legalistic terminology (that plagues many of these books) and cut to the heart of the realistic value of IP.

I came upon this book while doing research on IP for a client and it provided me not only with some good facts and arguments on the value of IP (the main focus of my research) but also gave me overall point of view that succinctly summed up the different areas where IP draws its value.

The knowledge contained in this book is well worth the price and a must-read for anyone interested or (required to know!) the value of IP.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Collection of Possibilities, July 11, 2006

By 

Robert L. Cantrell (Alexandria, VA) - See all my reviews
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This review is from: Making Innovation Pay: People Who Turn IP Into Shareholder Value (Hardcover)

Most of the business world focuses on the competition that occurs between products already on the market. A whole other world of competition takes place in the background involving intellectual property that a select few in business understand well. Bruce Berman has collected essays from an exemplary set of people who do understand intellectual property and have the track records to prove it. The book covers a lot of ground, which is the only issue this reader had with the material. Each of the individuals featured here could probably write his own book. The collection of possibilities to explore from an informed standpoint, however, is excellent; and in a field that is emerging from traditional ways of handling intellectual property, it pays to hear ideas from a number of voices.