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2 Reviews
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Leadership and Vision,
By
This review is from: Making of McPaper: The Inside Story of USA Today (Mass Market Paperback)
I came across this book in a Bethesda library in the early 90s and still think of the story. It is a fascinating tale that shows how vision, ego, and ambition come together to develop a product unlike any before it. It is a story about the man behind the product and how he perservered. I enjoyed this book in the same way that I enjoyed The New New Thing about Jim Clark. I've recently bought my first house and have decided to go back and purchase books for my library that stand out in my mind as influential in the way I've looked at business and decisions I've made. I'll have this one on the shelf by the end of the month.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
A great history of Gannett's national newspaper,
By A Customer
This review is from: Making of McPaper: The Inside Story of USA Today (Mass Market Paperback)
"The Making of McPaper" is a well-written, all-encompassing history of USA Today - and the only extensive work I've been able to find on the paper. Written by a former editor, it is not just propaganda; praise and criticism both are included. (Of course, USA Today wins in the end.) It is a quick read for those interested in the business of journalism and the journalism business. Also read "Confessions of an SOB" by Al Neuharth for his take on the paper's start-up.
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The Making of McPaper: The Inside Story of USA Today by Peter Prichard (Hardcover - Sept. 1987)
Used & New from: $0.01
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