Making Money on the Mobile Internet [Import] [Hardcover]

Deanna Garcia (Author), Jeff Yee (Author), Will Dixon (Author)

Product Details

• Hardcover: 304 pages
• Publisher: John Wiley & Sons (July 27, 2007)
• Language: English
• ISBN-10: 0470100311
• ISBN-13: 978-0470100318
• Shipping Weight: 1.7 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)

More About the Author

Jeff Yee is a wireless executive, having worked in various roles at AT&T, Treemo Labs and Volantis. While at AT&T, Mr. Yee authored Making Money on the Mobile Internet, a guide for developers writing applications for the booming mobile commerce industry. Following that, Mr. Yee wrote his first novel, Laws of Time, exploring the impacts of time travel on politics.

He holds a B.S. in Mechanical Engineering from the University of Hawaii and an M.S. in Management from Antioch University, and currently lives in Seattle, WA with his wife and three adorable children.

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars All you need, January 15, 2007

By 

A. Malhotra "Bangoman" (Manchester, England) - See all my reviews
(REAL NAME)   

This review is from: Making Money on the Mobile Internet (Hardcover)

Making a mobile internet site is pretty straightforward when you know how, but there's little information about how to get going. This book does a great job of covering all the basics from design, to implementation to launch and marketing.

With over 200 million cell phones in the US today, creating a mobile web site is a must-do for any business and an exciting new avenue for anyone tracking the fast evolving internet. I've built several mobile sites (also called WAP sites) already, run off the Bango service and with the help of this book looking better than ever. Sections on handset compatibility, user interface design, promotion and how to use mobile paymnet services this is essential reading for anyone wanting to create a mobile internet presence.