Customer Reviews

Making Money with Classified Ads

5 star:		(5)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

Melvin Powers is one of the old pros. I dare say that everyone in the business that you see on the TV Infomercials, got their original info from Mel Powers. The gent was long in the business, out of a squat little office in the San Fernando Valley, Los Angeles, CA in the late 1970s when I began in the marketing and sales business. Over the years, I have purchased probably 20 of copies of this book. I keep loaning them out, and they never come home ! The book has the actual copies of very successful newsprint ads and therefore you can use these actual copies of successful ads to write your own. Everyone speaks about the internet for selling, but hands down, nothing beats newsprint ads if the product is appealing to the public.

Melvin has had decades of experience, and sold millions of books. So he's worth listening to.

His methods are simple, cheap and easy to put to work.

The book is easy to understand, without any wasted words. He just lays out a step by step plan on how to start advertising successfully in classified ads. Without wasting money.

He explains how to write a classified ad that gets results. But he doesn't go into detail about how to write the follow up letter you send to people responding to the ad. But he tells you enough to get a basic job done. And gives successful examples to learn from. In the book he recommends Victor Schwab's "How to write a good advertisement" for learning how to write ads well.

This book more focuses on the process of running classified ads, where to place them, what to offer in the ad, and how to do the follow up. Plus organizational details on running a classified ad driven business.

Recommended.

I've read them all. Mel Powers has put forth the most complete and thorough collection of "doable" classified tips! I wholeheartedly recommend this book to anyone who really wants to make big money! To see how these techniques can help YOU make it big, please visit 2StartSmart.com

Melvin Powers is a legend! All of his books are great, especially this one! It has "real" techniques that work!

I bought a system about making money with classified ads that cost me a pretty penny. This book beats it by a long shot. I didn't have to pay much money for this book and got alot more than I expected. I am a fan of Melvin Powers books any way so I wasn't surprised with the quality.

Any time you see a book on advertising with four stars you should buy it. Why? because only a very few books are worth four stars, and five stars is only given by people who have developed a strong stomach for hype and self serving promotion. An endemic disease of almost every book on DM or advertising, no matter who wrote it, is the unnecessary and at times intrusive self promotion by the author. You learn to live with it, but common sense demands that you knock one star off the rating.

Having said that, lets get to the real meat of this review: if you are going to try to write Classified Ads for mail order, particularly two step mail order, this is an essential book you must read. Drawing on his own very considerable experience, Melvin Powers gives detailed explanations of what works and what doesn't work, and delivers page after page of usable and solid information. The examples are often excellent and always to the point.

This book should be of particular value to anyone wanting to sell books by mail, which is where Powers made his fortune. He gives very clear, step by step information on how he used the classifieds in pre internet days, and then how he incorporated this technique with the internet.

This is the only book of its type written by a true winner in Classified Ads and belongs on the bookshelf of everyone interested in using Classfied Ads in a mail order business.

Rarely have I found a book that I just pick up and can't put down. But this book is one. I bought this along with 2 other books yesterday at a seminar that I spoke at and scanned through them all. This book caught my attention. I started reading it on the plane ride back home and had it finished by the time I landed. I was so impressed - I emailed Melivn to see if he is open to chat on the phone for 1 hour consultation. I'd be willing to pay him what ever he wants for that short period of time.

Matt Bacak
Author of The Ultimate Lead Generation Plan
and Secrets of the Internet Millionaire Mind

The information is in there, but good luck trying to dig it out. Rarely have I seen such a disorganized, unfocused, hard-to-use compilation of information as this. This manual could be so much better organized and presented. Honestly, I was very disappointed. After reading all of the "glowing" reviews I expected a much more well-written book. Final Grade: D-