Review
"A down-to-earth primer for those wanting to establish an online presence or start an online business" --
PC Magazine, 4/8/97"Alfred Glossbrenner is a one-man industry in the computer book business. He's the author of more than 40 books, and all of them are good. He and his wife have extended that to a half-dozen more, and this one continues the train of excellence with nuts-and-bolts information on managing an Internet home page. It is the Glossbrenners' thesis that every business, no matter what size, should have a home page, and they tell you how to do it." --
LUCE Press Clippings, Vero Beach, Fl Press-Journal, 1/97"There is money to be made on the Internet," say the authors in their introduction. "Time and effort can be saved. There are ways-many ways-for the wonderful technology of the online world to enhance absolutely everything about your business." Their book is a road map to the world of Internet commerce. It's a user-friendly guide that tells how to quickly and easily take advantage of the business opportunities available online. While the book is a second edition of the bestseller How to Make Money on the Internet, 95% of the material is new. Besides helpful tips, the book also offers case studies of Internet entrepreneurs. --
Link-Up, 01/97"This friendly and intelligent guide now... the latest developments in Internet commerce." --
Link-Up, 10/96
From the Back Cover
The top-selling guide to Internet marketing-now updated for Netscape, Java, and other late-breaking developments! If you want to profit from the gargantuan global marketplace that is the Internet-but aren't a computer geek-this book is just what you need: a hands-on guide filled with concise information and advice presented in language that's easy to understand, and won't insult your intelligence. The highly acclaimed previous edition became the "bible" for would-be Internet entrepreneurs. Since then, much has changed on the cyberfrontier, and this revised edition covers it all, with new emphasis on the World Wide Web. Find out how easy it is to: Set up a dazzling Web site in no time-without spending a lot of money; Navigate using hot Web browsers such as Netscape Navigator; Take advantage of new Internet security features, including those affecting credit card transactions; Use fast, efficient search engines to locate key contacts and scout the competition; Tap the Internet's unprecedented resources to sell your products and place catalogs online; Keep in touch with your customers by e-mail, and a whole lot more. This one-of-a-kind guide also includes quick-start sections to get you beyond the basics in no time and fascinating case studies and amusing anecdotes that keep you entertained.