Customer Reviews

Making Money While Making a Difference: How to Profit with a Nonprofit Partner

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I'm only half way through this book, but already I've gotten a whole white paper full of ways to convince private corporations to sponsor my nonprofit. It's well written and accessible. Its chapters, subsections and topical examples allow one to skim the whole and study the finer points at one's leisure. It could stand to be updated for more current examples, but I still can't recommend it more highly.

Collaboratively written by Richard Steckel, Robin Simons, Jeffrey Simons and Norman Tanen, Making Money While Making A Difference: How To Profit With A Nonprofit Partner is a clear-cut, practical and effective guide to forming a business alliance with a nonprofit organization. Chapters cover such diverse methods as sponsorship, premiums, licensing, strategic philanthropy, and many more avenues to improve business image and contribute to society while remaining profitable. Making Money While Making A Difference, is enthusiastically recommended reading for any business owner or entrepreneur interested in thinking enhancing their financial bottom line through positioning with the not-for-profit sector.