David's writing style is very straight-forward and practical, providing illustrative examples relevant to the points he makes.
The chapters address the elements of good storytelling: reading reality, speaking plainly, finding ears to listen, answering questions, etc.
This slim, easy-to-read book contains everything you need to know about communicating successfully in our 24/7, social media-driven age.
Having had extensive experience working as a journalist and in the PR industry, and not to mention being a prolific blogger, David Henderson certainly has his finger on the... Read morePublished on January 19, 2010 by Kathleen Holmlund
I waited with great expectation to read a book about how to rise above the noise, making news in the digital era, driven by Facebook, Twitter and other social media vehicles. Read morePublished on November 5, 2009 by JT
As both a PR teacher and professional journalist for many years, I was blown away when I found the perfect new text: "Making News in the Digital Era" by David E. Read morePublished on November 1, 2009 by Shari Weiss
I'm a David Henderson fan because he is a rare individual who has worked both sides of the news business. Read morePublished on October 28, 2009 by David M. Scott
For those of you who are business leaders who have external constituents (translation: all of you), you need to get a copy of David's latest and greatest. Read morePublished on October 12, 2009 by Michael Figliuolo
How can you make any sense of today's dizzying ways to communicate ... the media, the online world and things like social media? Read morePublished on October 9, 2009 by Edward L. Lallo