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Making the News: A Guide for Activists and Nonprofits Paperback – July 8, 2003

4 out of 5 stars 2 customer reviews

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Editorial Reviews

Review

"I wish Jason Salzman would stop giving away our secrets."

About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.
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Product Details

  • Paperback: 304 pages
  • Publisher: Basic Books; Revised and Updated ed. edition (July 2003)
  • Language: English
  • ISBN-10: 0813340950
  • ISBN-13: 978-0813340951
  • Product Dimensions: 5.6 x 0.7 x 8.3 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #158,684 in Books (See Top 100 in Books)

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Top Customer Reviews

By Richard Telofski on August 13, 2010
Format: Paperback Verified Purchase
Making the News - A Guide for Activists and Nonprofits is an OK book.

About one-third of the book covers strategic aspects of an activist media plan. That was the part in which I had an interest. I am always seeking a little more insight into the thinking behind the activist communications plan. However, the other two-thirds of the book was concerned with tactical matters.

If you're an activist and you're looking for a "how-to" book on media tactics, then this work can help you. If you're looking for strategic insights, then probably other books will be what you seek.
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Format: Paperback Verified Purchase
Excellent information
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