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Making the News: A Guide for Activists and Nonprofits Paperback – July 8, 2003

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Product Details

  • Paperback: 304 pages
  • Publisher: Basic Books; Rev Upd edition (July 8, 2003)
  • Language: English
  • ISBN-10: 0813340950
  • ISBN-13: 978-0813340951
  • Product Dimensions: 5.6 x 0.7 x 8.3 inches
  • Shipping Weight: 4 ounces
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,168,406 in Books (See Top 100 in Books)

Editorial Reviews


"I wish Jason Salzman would stop giving away our secrets."

About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

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1 of 2 people found the following review helpful By Richard Telofski on August 13, 2010
Format: Paperback Verified Purchase
Making the News - A Guide for Activists and Nonprofits is an OK book.

About one-third of the book covers strategic aspects of an activist media plan. That was the part in which I had an interest. I am always seeking a little more insight into the thinking behind the activist communications plan. However, the other two-thirds of the book was concerned with tactical matters.

If you're an activist and you're looking for a "how-to" book on media tactics, then this work can help you. If you're looking for strategic insights, then probably other books will be what you seek.
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