With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.
Book Description
Editorial Reviews
Review
Rather than rant, Making the News simply shows how to play the game. -- The Nation, Harvey Wasserman
About the Author
Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.
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Most Helpful Customer Reviews
9 of 10 people found the following review helpful:
5.0 out of 5 stars
The best "How to Get Publicity" book period!,
By Umbra@idt.net (New York City) - See all my reviews
This review is from: Making The News: A Guide For Nonprofits And Activists (Paperback)
Not just for activists! A very easy and engaging read! Teaches by example,(and lots of them) not just theory. Excellent examples of press releases. Each chapter is a small book onto itself! Everything is easy to find. Absolutely no dead wood! Even the "Resources" section at the end is worth the price of the book!Paul Pamias Umbra@idt.net
6 of 7 people found the following review helpful:
5.0 out of 5 stars
Bravo Jason Salzman,
By A Customer
This review is from: Making The News: A Guide For Nonprofits And Activists (Paperback)
This book is an invaluable resource for anyone trying to get the press to take notice of their cause. It takes you step by step through the process of navigating your way through the dog-eat-dog media jungle. Great insights, concisely written, and true-to-life samples and examples. Has a real bite to it.
8 of 10 people found the following review helpful:
5.0 out of 5 stars
So impressed I hired the guy,
By Duane Peterson (Pasadena, California) - See all my reviews
This review is from: Making The News: A Guide For Nonprofits And Activists (Paperback)
Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with him over a couple weeks, I hired him and have tremendously benefitted from his experience, wisdom and creativity. Not often we can hire the guy "who wrote the book." If you can't hire him yourself (try though), his book lays out the science and art of garnering media for you to tout your cause.
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Inside This Book
(learn more)
First Sentence:
YOUR FIRST TASK IN CREATING A MEDIA EVENT-or in preparing to interact with journalists under any circumstance-is to identify one simple message that you want to communicate. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
newsworthy visual imagery, news media watchdog groups, editorial page staff, national news outlets, guest opinion, calendar editors, media list, media sponsor, major news outlets, media outreach, assignment editor, calendar item Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, San Francisco, Associated Press, Rocky Flats, Planned Parenthood, Washington Post, Jason Salzman, Rocky Mountain Media Watch, Los Angeles, Denver Post, New Zealand, Maximize Coverage, Seattle Times, Amnesty International, Cable News Network, Rocky Mountain News, Valentine's Day, New Mexico, Tom Lippman, Venus Revealed, Colin Covert, Influence Newspaper Photographers, Master Interviewee, Michael Hirsh New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
YOUR FIRST TASK IN CREATING A MEDIA EVENT-or in preparing to interact with journalists under any circumstance-is to identify one simple message that you want to communicate. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
newsworthy visual imagery, news media watchdog groups, editorial page staff, national news outlets, guest opinion, calendar editors, media list, media sponsor, major news outlets, media outreach, assignment editor, calendar item Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, San Francisco, Associated Press, Rocky Flats, Planned Parenthood, Washington Post, Jason Salzman, Rocky Mountain Media Watch, Los Angeles, Denver Post, New Zealand, Maximize Coverage, Seattle Times, Amnesty International, Cable News Network, Rocky Mountain News, Valentine's Day, New Mexico, Tom Lippman, Venus Revealed, Colin Covert, Influence Newspaper Photographers, Master Interviewee, Michael Hirsh New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 26
books:
See all 26 books this book cites
12
books
cite this book:
See all 12 books citing this book
- How You Can Manipulate The Media: Guerrilla Methods To Get Your Story Covered By TV, Radio, And Newspapers by David Alexander on page 51, and page 254
- Organizing for Social Change by Bobo Kim on page 269, and page 270
- On Bended Knee: The Press and the Reagan Presidency by Mark Hertsgaard on page 10, and page 272
- The Media Monopoly 6th Edition by Ben H. Bagdikian on page 235, and page 271
- Crisp: Dealing Effectively with the Media: What You Need to Know About Print, Radio and Television Interviews (Crisp Fifty-Minute Books) by John Wade on page 254
See all 26 books this book cites
- In the News: The Practice of Media Relations in Canada by William Wray Carney on page 116, and Back Matter
- Conservation Education and Outreach Techniques (Techniques in Ecology & Conservation) by Susan K. Jacobson on page 369, and Back Matter
- in Back Matter
- Embargoed Science by Vincent Kiernan in Back Matter
- The Best of the Board Café: Hands-on Solutions for Nonprofit Boards by Jan Masaoka in Back Matter
See all 12 books citing this book
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