Customer Reviews

Making The News: A Guide For Nonprofits And Activists

5 star:		(4)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Not just for activists! A very easy and engaging read! Teaches by example,(and lots of them) not just theory. Excellent examples of press releases. Each chapter is a small book onto itself! Everything is easy to find. Absolutely no dead wood! Even the "Resources" section at the end is worth the price of the book!

Paul Pamias Umbra@idt.net

This book is an invaluable resource for anyone trying to get the press to take notice of their cause. It takes you step by step through the process of navigating your way through the dog-eat-dog media jungle. Great insights, concisely written, and true-to-life samples and examples. Has a real bite to it.

Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with him over a couple weeks, I hired him and have tremendously benefitted from his experience, wisdom and creativity. Not often we can hire the guy "who wrote the book." If you can't hire him yourself (try though), his book lays out the science and art of garnering media for you to tout your cause.

Outstanding on all fronts. No jargon - all facts. Salzman shares his secrets and tells you how to figure out making your work into news. In this image-crazed age, this book is a must.

I was hoping this book covered more "not so activitist" ways to get attnetion from the press BUT it was still worth reading for anyone who does want to get the presses attention. Just remember to keep it within the law. Will read again for more insight.

A must read for any activists. Easy to understand and yet effective.