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Making News: A Straight-Shooting Guide to Media Relations Paperback – April 21, 2006


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Product Details

  • Paperback: 226 pages
  • Publisher: iUniverse Star (April 21, 2006)
  • Language: English
  • ISBN-10: 158348468X
  • ISBN-13: 978-1583484685
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #936,680 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

David Henderson is a writer, veteran public relations agency executive and Emmy Award-winning former CBS News correspondent. He is a keynote speaker at strategic communications and media relations workshops and a lecturer at the University of Virginia. Henderson lives in Alexandria, Virginia.

More About the Author

DAVID E. HENDERSON is an accomplished author, communications and crisis strategist, lecturer and award-winning former CBS Network News correspondent. He lives near Washington, D.C.

He is president and owner of News Strategies LLC, a new kind of communications consulting firm - committed to helping CEOs and top executives transform their businesses and organizations.

Working with clients, David skillfully uses results-focused communications, harnesses the influential power of the Internet, and builds practical methods for engagement and awareness before the news media and audiences. The firm is based in Washington, DC, with European representation in the U.K.

David has extensive credentials in the fields of journalism, corporate and crisis communications, image and reputation management, online technology, and media outreach.

A blogger since 2003 and online publisher since 1999, David is co-founder and publisher of BoomerCafé™ - the Internet's oldest and most popular online creative writing project for baby boomers with active lifestyles. His personal blog - DavidHenderson.com - focuses on trends in the fields of communications, brand management and the media.

He regularly lectures at communications and media relations workshops in the U.S. and Europe.

Customer Reviews

4.8 out of 5 stars
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See all 16 customer reviews
Very relevant and easy to comprehend content.
Wayne E. Smith
I took notes while reading this book, writing down information that will save me time and money when it comes to ways of doing promotions.
Carol Hoenig
It should be required reading for students of public relations.
Ken Gullette

Most Helpful Customer Reviews

10 of 11 people found the following review helpful By Ken Gullette on September 19, 2006
Format: Paperback Verified Purchase
Yes, that's high praise, but I worked in news for 22 years (reporter, videographer, newspaper columnist, radio and TV news director, anchor, producer, assignment editor) before I went into media relations. Since doing so, I've attended a lot of media relations conferences and I've had great success in generating publicity for my company because of my news experience.

I only say all of that to set up this comment -- "Making News" contains more good information than you'll get out of a $2,500 trip to a media relations conference, and it's a LOT cheaper. David Henderson sees the news media through the eyes of someone who has been in the news trenches, and it shows from the opening page. Anyone who reads this book and puts the advice to use should be able to generate publicity worth thousands of dollars, if not more.

The author didn't just stop with his own knowledge of news and PR. Like a good reporter, he digs deeper. The book contains great insights from many working journalists.

This book should be given to anyone who needs (or wants) to work with the news media as part of their job. It should be required reading for students of public relations. And he has a darn good blog, too. Check it out.
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2 of 2 people found the following review helpful By JennyKCMO on September 13, 2011
Format: Paperback Verified Purchase
I ordered this book because I desperately needed some practical advice on how to interact with the media (I'm self-taught when it comes to PR and media relations). Up until now, I had been making media lists and sending out great press releases (no bias there! :), but the results have been hit or miss. I needed to learn more about the industry from the inside so I can eventually get some BIG mentions or stories written about my employer, which they're worthy of. Well this book provides more than practical advice - it actually gave me confidence to do my job. I am now starting to build real relationships with reporters and have new ideas of how to better understand our industry's news media. I highly recommend this book! The fact that David Henderson interviewed dozens and dozens of reporters just makes it even more valuable - you can trust what you read in this book. Stop annoying the media (like I was doing) and start being an actual resource and help to them.
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2 of 2 people found the following review helpful By Aaron Reule on September 6, 2007
Format: Paperback Verified Purchase
Before I read this book, I had a very uneducated view of how to get on the news. This book has helped me get 2 different "earned" media coverages on my business in a matter of weeks! A must have for anyone who is running for office, owns a business, or somebody who just wants to get on the news.
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3 of 4 people found the following review helpful By Jennifer Wakefield on July 6, 2007
Format: Paperback
I could have skipped getting my master's degree in communications and just read this book. TONS of useful information and great tips from real journalists David has worked with. Appreciate David's real world experience on both the PR and journalism side.
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4 of 6 people found the following review helpful By Carol Hoenig on October 18, 2006
Format: Paperback
This book is filled with helpful information for those trying to connect with the media in one way or another. However, it is also helpful in the education process of understanding what we see when watching or reading news stories. If viewers and readers think it's only about the news, they are mistaken and Henderson explains why.

I took notes while reading this book, writing down information that will save me time and money when it comes to ways of doing promotions. Henderson has the experience and savvy of knowing how to reach the media and shares it implementing a compelling writing style that's easy to read.

Gone are the days of the newsboys in the street shouting, "Extra! Extra! Read all about it!" Or, maybe not. Maybe yesterday's newsboys are today's bloggers.

Being a blogger, when I think of it that way, I am filled with a sense of awe and responsibility.

Henderson's "Making News" is a helpful tool to bear that in mind.
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Format: Paperback
David Henderson could not provide a better book at a better time! Companies looking to shave money when it comes to their media relations and public relations efforts should not only own a copy of this and Henderson's other book, "Media Savvy Leader", but put its practical applications to use!

Henderson is right on target with his message that many companies have spent millions of dollars on public relations efforts trying to win favorable positioning in the marketplace by using the awesome reach of the news media.

Henderson provides great insight as to why this has become commonplace and helps companies comprehend the difference between what is truly a story and what is PR fluff.

I highly recommend this book without any reservations. If you have any questions about its value inside your organization, you may contact me at 469-951-7900.
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2 of 3 people found the following review helpful By Golstriker on March 22, 2007
Format: Paperback
If your business is dealing with the media, this is one of the best books you can find out there. It reviews, in a very modern way, how media relations should be practiced, with special attention as to what the reporters think from their end. PR folks can be pests at times, and this helps them keep focus on what's really important. It's a good book all the way through.
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Format: Paperback Verified Purchase
A major foundation asked me to advise on the redesign of their website to make the site a more useful resource for journalists. Having no background in media relations, I turned first to David Henderson's great blog, and from there to his book Making News: A Straight-Shooting Guide to Media Relations. I found his book, like his blog, immensely instructive. By reading his book, I feel that I was able to make very sensible and valuable suggestions to the foundation. I highly recommend this book to anyone needing the very practical guidance that Henderson has collected and distilled from his career in the media and from many other prominent journalists.
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