Practical, engaging and direct! An informative and easy read on open innovation...
"Big and small companies--you need to open up!" says Stefan Lindegaard In Making Open Innovation Work, but what exactly is open innovation, and why does it matter? Open innovation is about having the mindset and skills that enable companies to bridge internal and external resources and use this combination to bring new products and services to market faster. Practical, engaging, and direct, the book thoroughly explores the open innovation intersection between big and small companies, explains what forms open innovation takes, discusses the benefits, and lists the challenges it poses for companies of different sizes.
Looking at organizational issues and sharing insights on how open innovation impacts management, it also offers tips on how to identify the people who have the potential to drive open innovation, and using case studies, illustrates how open innovation works with small companies. Lindegaard explains why big companies need small companies as part of their open innovation ecosystems and suggests strategies for building and making open innovation partnerships work when the partners are of unequal size--he also includes a section on what to do if things go awry in an open innovation partnership. Finally, readers are shown how to handle issues of intellectual property rights, and how to use social media tools to build open innovation capabilities and attract partnerships.
Throughout the book, readers will hear from other experts and people who are charged with making open innovation happen, and on the final pages, they will find a complete list of key takeaways that conclude each chapter, which makes it easy to for them to review what they've learned. Open innovation is evolving so rapidly that Lindegaard uses his blog to help readers discover further case studies and read about new ideas. "Here, you can respond to my posts and share your experiences," says the author. "Let's keep the conversation going!"
