Practical, engaging and direct! An informative and easy read on open innovation...
"Big and small companies--you need to open up!" says Stefan Lindegaard In Making Open Innovation Work, but what exactly is open innovation, and why does it matter? Open innovation is about having the mindset and skills that enable companies to bridge internal and external resources and use this combination to bring new products and services to market faster. Practical, engaging, and direct, the book thoroughly explores the open innovation intersection between big and small companies, explains what forms open innovation takes, discusses the benefits, and lists the challenges it poses for companies of different sizes. Looking at organizational issues and sharing insights on how open innovation impacts management, it also offers tips on how to identify the people who have the potential to drive open innovation, and using case studies, illustrates how open innovation works with small companies. Lindegaard explains why big companies need small companies as part of their open innovation ecosystems and suggests strategies for building and making open innovation partnerships work when the partners are of unequal size--he also includes a section on what to do if things go awry in an open innovation partnership. Finally, readers are shown how to handle issues of intellectual property rights, and how to use social media tools to build open innovation capabilities and attract partnerships. Throughout the book, readers will hear from other experts and people who are charged with making open innovation happen, and on the final pages, they will find a complete list of key takeaways that conclude each chapter, which makes it easy to for them to review what they've learned. Open innovation is evolving so rapidly that Lindegaard uses his blog to help readers discover furthercase studies and read about new ideas. "Here, you can respond to my posts and share your experiences," says the author. "Let's keep the conversation going!"
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"Big and small companies--you need to open up!" says Stefan Lindegaard in Making Open Innovation Work, but what exactly is open innovation, and why does it matter? Open innovation is about having the mindset and skills that enable companies to bridge internal and external resources and use this combination to bring new products and services to market faster. Practical, engaging, and direct, this book thoroughly explores the open innovation intersection between big and small companies, explains what forms open innovation takes, discusses the benefits, and lists the challenges it poses for companies of different sizes. Making Open Innovation Work also covers the following: ·Why big companies need small companies as part of their open innovation ecosystems. ·How to make open innovation work when the partners are of unequal size. ·Case studies illustrating open innovation between big and small companies. ·How to identify and develop the people who will drive open innovation within an organization. ·What to do if things go awry in an open innovation partnership. ·How to handle issues of intellectual property rights. ·How to use social media tools to build your open innovation capabilities and attract partnerships. A Copenhagen-based author, sought-after speaker, and strategic advisor, Stefan Lindegaard's blog at 15inno.comis a globally recognized site on open innovation, social media and thought leadership. He also wrote The Open Innovation Revolution published by Wiley in 2010.
About the Author
Stefan Lindegaard is an author, speaker and strategic advisor on the topics of open innovation, social media and thought leadership.
As a seasoned entrepreneur, Stefan Lindegaard started four companies, and in one of his ventures, First Tuesday Denmark, he helped more than 150 business startups. In 2001, he brought his insights and experiences on entrepreneurship to the corporate world in which he helped pioneer Man on the Moon, one of the first corporate business-plan competitions. His focus on corporate innovation, the people side of innovation and strategic networking led him to explore the paradigm shift of open innovation on which he has written three books including The Open Innovation Revolution in 2010. His recent book, Making Open Innovation Work, provides practical, engaging and direct advice on how big and small companies can make open innovation work. Stefan Lindegaard resides in Copenhagen and he has given talks and worked with companies in Europe, South America, the United States, and Asia. His blog 15inno.com is globally recognized as a leading source on open innovation.
I am an author, speaker and strategic advisor who focus on the topics of open innovation, social media tools and thought leadership.
I believe open innovation requires a global perspective and I have given talks and worked with companies on open innovation in Europe, South America, the U.S. and Asia. My last book is The Open Innovation Revolution and my blog is a globally recognized destination on open innovation. You can read further at http://www.15inno.com
If you're looking for a practical, quick-read book on open innovation that offers real-life examples and advice, Stefan Lindegaard's Making Open Innovation Work is it. This is Lindegaard's second book, and like its predecessor, The Open Innovation Revolution, each chapter has key takeaways and plenty of examples to support its points.
Lindegaard analyzes both successes and failures, like the bankruptcy of Borders. His words ring true, because he's spoken with and advised many of the firms he write about.
My favorite part of the book is the practical how-to's, like "Getting your Organization Ready for Open Innovation" and "What to Consider Before Leaping into a Partnership." Lindegaard ably tackles these topics and includes advice from other thought leaders in the field, such as Graham Hill and Deb Mills-Scofield.
Lindegaard even tackles the most difficult aspect of OI, which is intellectual property rights, interviewing P&G's Chris Thoen and IP strategist Jackie Hutter. The one piece not included in the IP chapter that I would have liked to see is a sample of the one- or two-page "starter contract" described. But Lindegaard runs a very active Open Innovation community on his blog, 15inno, so it may show up there!
Bottom line: recommended for both large and small companies for its practical, real-life advice written in a quick-read way.
The journey to proficiency in Open Innovation may be a short one, or a long one, depending on your starting place. Either way, guidance will probably be useful, and superb guidance most welcome. Stefan Lindegaard has added to his credentials in this area with his new book, Making Open Innovation Work. The book is very nicely organized, and in addition has two particular virtues: Stefan is a good writer, so it flows smoothly. And second, Stefan is not one of those writers who takes 50 pages to say what should be said in 20; if 20 are required, 20 is what you get. The book builds nicely on his previous book, The Open Innovation Revolution, and together they demonstrate how well Stefan knows what he's talking about.
