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White certainly had a compelling drama in his midst in 1960, with John Kennedy seeking to become the first Roman Catholic ever to attain the presidency and Richard Nixon seeking to extend an eight year, Republican two term rule. As in the best of dramas, contrasts abound between the contestants. Kennedy came from a wealthy Boston family while Nixon was a middle class Southern Californian. The man of wealth was championed by liberals and unionists while the middle class Nixon was favored by conservatives of those of privilege, who feared that Kennedy and his Democratic Party followers were too radical for their tastes. Whereas Kennedy was a social mixer and, to a certain extent, an extrovert, Nixon was a solitary man uncomfortable around people.
Having experienced a cliffhanger presidential election in 2000, interested political readers and students of history can draw many correlations between Bush vs. Gore and the nail-biting race of 1960. In fact, the 1960 cliffhanger saw winner Kennedy prevail with a popular vote margin almost five times less the better than half million vote difference between Gore and electoral college winner Bush.
White, having decided that Kennedy was likely to prevail, was able to position himself at the Kennedy Compound in Hyannisport on election night. As a result he was able to furnish all kinds of dramatic, firsthand information about the reactions of Kennedy, his family members, and close political operatives.
William Hare
In particular, White's accounts of the early primaries and the balloting at the Democratic Convention were completely engrossing. 1960 may have been the first modern election in that it was ultimately decided by television, but Campaign '60 started out much differently than the media-driven spectacles of today. White artfully goes behind closed doors and shows how the well-oiled Kennedy organization's battle of personal persuasion won them just enough delegates to seize the nomination. White's account of the Kennedy victory confirms the truth that the skill with which a campaign is waged has much more to do with victory and defeat than deterministic generalities like "peace and prosperity" or "are you better off than you were 4/8 years ago?"