This guide takes a look inside the business of public relations. It gives guidance on how to break into the industry, and information on how the business works, who does what in every job, what happens in a typical agency day, what the salary range is for each position, where the jobs are, internships and training programmes available, career paths to follow, and how to find a job in difficult economic times. Intended for recent graduates and established professionals, the book is interspersed with interviews with and advice from experts in the field.
| |||||||||||||||||||||||||||||
|
There is a newer edition of this item:
|
Book Description
Editorial Reviews
Review
Review of the first edition:
Recent graduates and established professionals alike will find this guide invaluable. Renowned magazine publisher Leonard Mogel shares 30 years of experience--including effective strategies for breaking into public relations, salary ranges for each position, tips on how to land a job in tough times and where the best jobs are, and many other trade secrets--in a no-nonsense, easy-reference format.
—Public Relations Journal
Mogel, author, publisher, and academic, provides a realistic and useful guide to the public relations industry....A useful resource for career and business collections in pubic, academic, lower-division undergraduate, graduate, and professional libraries.
—Choice
Review of the first edition:
Realistic and highly readable...all the basics are in this small but powerful package of information.
—Llyle J. Barker
Associate Professor of Journalism, Ohio StateUniversity School of Journalism
Review of the first edition:
Cuts through the jargon to profile clearly the basic principles and tasks of the fast-changing, technology-shaped profession called PR.
—Franklin Walton
Senior Vice President, Ruder-Finn, international public relations organization
Review of the first edition:
Leonard Mogel knows public relations....The book furnishes clear and forceful explanations and examples of what the profession is and of what you need to know to begin the process of preparing for and finding a job....An excellent primer that will meet your goal of providing a realistic and accessible picture of the public relations world.
—Steve Iseman
Professor, Ohio State University
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
First Sentence:
Perhaps it's a bit of a stretch, but some say the practice of public relations goes back more than 2,000 years to the time of Julius Caesar. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
most productive cities, media relations people, counsel firms, intraoperative awareness, unit publicist, employee publications, crisis communications, employee communications Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, Bank of America, United States, Porter Novelli, San Francisco, Mission Foods, Eddie Bauer, Philip Morris, Burger King, Steve Stromp, American Heart Association, Public Affairs Council, San Jose, Silicon Valley, Weber Shandwick, Bill Gates, Media Works, Shandwick International, Bristol-Myers Squibb, Dow Corning, Prize Patrol, Ruder Finn, Southwest Airlines, The Bohle Company New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Perhaps it's a bit of a stretch, but some say the practice of public relations goes back more than 2,000 years to the time of Julius Caesar. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
most productive cities, media relations people, counsel firms, intraoperative awareness, unit publicist, employee publications, crisis communications, employee communications Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, Bank of America, United States, Porter Novelli, San Francisco, Mission Foods, Eddie Bauer, Philip Morris, Burger King, Steve Stromp, American Heart Association, Public Affairs Council, San Jose, Silicon Valley, Weber Shandwick, Bill Gates, Media Works, Shandwick International, Bristol-Myers Squibb, Dow Corning, Prize Patrol, Ruder Finn, Southwest Airlines, The Bohle Company New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 44
books:
See all 44 books this book cites
- Public Relations Value Pack on 7 pages
- Experts in Action: Inside Public Relations (Longman Series in Public Communication) by Bill Cantor on 7 pages
- The Practice of Public Relations, Ninth Edition by Fraser P. Seitel on 5 pages
- Public Relations: Strategies and Tactics (8th Edition) by Dennis L. Wilcox on 4 pages
- Public Relations (Business Masters) by Jon White on 4 pages
See all 44 books this book cites
Books on Related Topics
(learn more)
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
