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Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry
 
 
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Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry [Hardcover]

James M. Rubenstein (Author)
4.0 out of 5 stars  See all reviews (4 customer reviews)


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Book Description

November 16, 2001

From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world.

James Rubenstein documents the story of the automotive industry... which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century.

Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges -- the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.



Editorial Reviews

Review

"Surveys a wide terrain, ranging from the development of Henry Ford's production methods to the impact of globalization on the automobile markets at the end of the century... Throughout, the prose is clear and accessible. Rubenstein has the eye for a telling statistic and the ear for a pithy quotation... If this book were a car, it might be a full-sized sedan. Capacious and comfortable, it covers a lot of ground smoothly. Historians, geographers, and industrial organization specialists in economics will find it appealing... The book is carefully designed and eminently functional. Finally, it is likely to hold its value well and provide a comprehensive, reliable treatment of a pivotal industry for some time to come." -- Enterprise and Society



"The strengths of the work lie in its discussions of the early entrepreneurs and dealerships and of recent market trends. Rubenstein, who is a geographer, presents an excellent examination of regional sales and production trends... [Making and Selling Cars] would serve as a fine text for undergraduate courses on the motor industry." -- Business History Review



"Rubenstein has written a very useful book for those of us interested in the evolution of the American automobile industry... Rubenstein manages to make sense of the evolution of key factors, at the same time as isolating elements that remain central to the success (and occasional failure) of the U.S. automotive industry." -- Virginia Quarterly Review



"The analysis within the book moves understandings of the [automobile] industry in a number of new directions... The length of the perspective taken (over 100 years), the breadth of disciplines that the author draws on, and the attractive writing and visual presentation of the book all combine to provide readers with a valuable source text." -- Prometheus



"This is a comprehensive history of the automobile industry with much data on production and the market... Rubenstein obviously loves cars... The book is fascinating." -- Science, Technology and Society



"A comprehensive and engaging survey of the history of the American automotive industry." -- History



"This is a book written for the person who wants to learn everything there is to know about the history, economics, sociology, engineering practices, marketing strategies, and biographies of leading figures associated with the automobile industry, all contained in a single, easy-to-read story." -- Professional Geographer



"James Rubenstein's new book adds to the voluminous literature on the industry. What makes his book noteworthy is that he has brought together material that is usually the preserve of different types of scholarship, and done so in a straightforward manner impressive in scope." -- Technology and Culture



"It is the best discussion of the evolution of the process of manufacturing cars that I know of." -- Journal of Economic History



"For readers seeking an overview of the industry Rubenstein's book offers a useful profile, especially for the last quarterly century." -- Indiana Magazine of History



"No one has actually performed the service of covering the entire U.S. motor vehicle industry in great detail -- until now." -- Sean P. McAlinden, Ph. D., Associate Research Scientist and Manager of Economic Studies, University of Michigan

From the Back Cover

From the creation of fast food to the design of cities, the automobile has shaped nearly every aspect of modern American life. James M. Rubenstein documents the story of the automotive industry, revealing it as a vigorous shaper of the American economy as well as an industry constantly struggling to redefine itself.

"What makes [Rubenstein's] book noteworthy is that he has brought together material that is usually the preserve of different types of scholarship, and done so in a straightforward manner impressive in scope." -- Technology and Culture

"A comprehensive history of the automobile industry with much data on production and the market... The book is fascinating." -- Science, Technology and Society

"This is a book written for the person who wants to learn everything there is to know about the history, economics, sociology, engineering practices, marketing strategies, and biographies of leading figures associated with the automobile industry, all contained in a single, easy-to-read story." -- Professional Geographer

James M. Rubenstein is a professor of geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People, Places, and Environment, and The Changing U.S. Auto Industry: A Geographical Analysis.


Product Details

  • Hardcover: 416 pages
  • Publisher: The Johns Hopkins University Press (November 16, 2001)
  • Language: English
  • ISBN-10: 0801867142
  • ISBN-13: 978-0801867149
  • Product Dimensions: 9.4 x 6.5 x 1.2 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,770,035 in Books (See Top 100 in Books)

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Customer Reviews

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Average Customer Review
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3 of 3 people found the following review helpful:
2.0 out of 5 stars A Geographer Gets Lost, September 19, 2010
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The author is a professor of geography who is an expert on the location and operation of domestic auto assembly and component manufacturing plants. In this book he tries to parley that limited knowledge into a history of the U.S. auto industry and fails miserably. This would be a difficult task for a competent historian and is clearly a fool's errand for a geographer.

The organization of this book is islands of information surrounded by a sea of ignorance. The islands are based on the author's previous research, a limited list of books, and articles from Automotive News. He leans heavily on The Machine that Changed the World by James Womack and an obscure book from 1914 by Parlin and Younker. The surrounding sea is the numerous aspects of the industry's history that the author ignores or mangles.

The book does provide an interesting analysis of how the domestic auto manufacturers moved away from their traditional class based marketing strategy when they introduced compact versions of their mid-priced brands in the early 1960's.

A key lesson from this book is "Don't judge a book by its publisher". Johns Hopkins University Press has published some excellent books on automotive topics. This is not one of them.
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4 of 7 people found the following review helpful:
5.0 out of 5 stars Marketing meets Car Lover, May 12, 2008
This review is from: Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry (Hardcover)
I bought this book for research on marketing in the US automotive industry. Excellent resource. Complete coverage of the entire industry from its inception.
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0 of 1 people found the following review helpful:
4.0 out of 5 stars Thorough and comprehensive book, June 28, 2011
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I really enjoyed how thorough the book was, and learned a great deal. The author takes nothing for granted and really wants to educate the reader in simple to understand language. Some sections I found myself skimming because the information seemed too basic, but in all an excellent and comprehensive review of the U.S. auto industry.
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Inside This Book (learn more)
First Sentence:
THE MICHIGAN Historical Commission designated the Ford Motor Company's former Highland Park plant a historical site in 1956. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, General Motors, Ford Motor Company, North America, Big Three, African Americans, New York, The Machine That Changed the World, Buick City, Curved Dash, Johnson Controls, River Rouge, Fisher Body, Great Depression, National Automotive History Collection, Fisher One, Lear Corporation, San Francisco, United Motors, Canal Slip, Great Lakes, New Directions, Supreme Court, United Kingdom, Consumer Reports
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