Aimed at strategic planners, chief executives and mid-level to senior managers, this volume spells out the questions that need to be asked about strategy and offers 10 principles that every organization and its people should adopt. It aims to provide the tools needed to develop core business strategies and create profit.
Making Sense of Strategy
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Book Description
Editorial Reviews
From Publishers Weekly
In a wry, snappy voice, consultant Tony Manning offers a concise guide to effective decision making for anyone steering a company. His Making Sense of Strategy outlines the most important things strategists need to know: how to make quick, informed choices and persuade stakeholders to get on board. Manning, a former head of marketing at Coca-Cola Export Corp. in southern and central Africa, explains how to define the company business model and goals, then shows readers how to craft the "strategic conversations" they'll need to have with investors, executives and employees. He includes advice on changing the corporate culture and motivating workers in everyday exchanges.
Copyright 2002 Cahners Business Information, Inc.
Copyright 2002 Cahners Business Information, Inc.
Review
"One of the real charms of this book is that Manning is succinct. ... he doesn't pull any punches. Read it." -- Automotive Design & Production
..a brief but highly useful discussion of modern strategic management from the perspective of an experienced practitioner. -- Academy of Management Executive August 2002
An unusually simple guide to the ten basic principles every business needs in order to excel. -- Midwest Book Review
Cutting straight to the chase, Making Sense of Strategy does exactly what its title promises. -- Legal Management, June 2002
..a brief but highly useful discussion of modern strategic management from the perspective of an experienced practitioner. -- Academy of Management Executive August 2002
An unusually simple guide to the ten basic principles every business needs in order to excel. -- Midwest Book Review
Cutting straight to the chase, Making Sense of Strategy does exactly what its title promises. -- Legal Management, June 2002
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
The 20 Strategy Questions are truly worth the price of this wonderful book!,
By Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Ho Chi Minh City/Singapore) - See all my reviews (REAL NAME)
This review is from: Making Sense of Strategy (Paperback)
In a nut shell, this is definitely a snappy guide to strategy formulation.
I reckon the 20 Strategy Questions are truly worth the entire price of this wonderful book. The author's principal premise is that organisations are essentially managed strategic conversations. "Nourishing strategic conversations is a vital key to organisational &/or business success", the author asserts. With the 20 well-crafted Strategy Questions, you are ready to make quick, informed choices (also, to win votes & build capabilities) through strategic conversations encompassing all the critical issues affecting the running of a successful business. The author comes with an impeccable record as an independent consultant in strategic change management. His writing style is clear & succinct. His book has just 95 pages, but it packs all the punch you need for strategising in turbulent times.
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Inside This Book
(learn more)
First Sentence:
The purpose of a leader is to create a context in which people will perform to their potential. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
strategic conversation New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The purpose of a leader is to create a context in which people will perform to their potential. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
strategic conversation New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
5
books
cite this book:
- Strategy Safari ('financial Times' S.) by Henry Mintzberg in Back Matter
- Surfing the Edge of Chaos: The Laws of Nature and The New Laws of Business by Richard Pascale in Back Matter
- Butterfly Economics by Paul Ormerod in Back Matter
- The Social Life of Information by John Seely Brown in Back Matter
- The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath in Back Matter
See all 6 books this book cites
- The Subtle Art of Strategy: Organizational Planning in Uncertain Times by Ian Wilson in Back Matter
- The 30-Second Encyclopedia of Learning and Performance: A Trainer's Guide to Theory, Terminology, and Practice by David H. Miles on page 142
- The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management by Linda Gorchels on page 108
- The Ciso Handbook: A Practical Guide to Securing Your Company by Michael Gentile in Back Matter
- Business Plans to Game Plans: A Practical System for Turning Strategies into Action by Jan B. King in Back Matter
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