Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials [Paperback]

Barry Hampe (Author)

Book Description

Publication Date: February 15, 1998

Making Videos for Money is the first book on video production that looks beyond how to operate television technology and explains how to actually deal with clients and make a living. Whereas videomakers go to school to learn how to produce television programs and feature films, in truth most will spend their careers making information videos, commercials, and infomercials, for which they have had little or no preparation.

Every area of video production is expanding rapidly, and with this growth has come an increased demand from businesses, government agencies, and nonprofit organizations for informed professional videomakers. Making Videos for Money provides specific, useful information on how to plan, write, direct, and complete client-sponsered videos successfully. The book can be used as a conprehensive how-to guide by newcomers or as a valuable resource for professionals facing the need to expand their business into profitable new areas.

Editorial Reviews

From School Library Journal

YA-As our world continues to move into the digital age, there is a huge demand for video programming. This worthy successor to Making Documentary Films and Reality Videos (Holt, 1997) will enable young adults to be prepared for the revolution that is occurring as computers and television production merge. Technical explanations flow smoothly, and the personal suggestions, hints, and war stories make it obvious that the author knows his craft. From the planning process through the shoot, to post-production business methods, the book is filled with pearls of wisdom. It is flexible enough to serve as a handy guide in the field or as an instructional text in the classroom. Teens considering a career in commercial video as well as those who make videos as a hobby will benefit from this presentation.
John Kiefman, Fairfax County Public Library, VA
Copyright 1999 Reed Business Information, Inc.

Review

"Barry Hampe's commonsense approach to video production puts technology and technique on the back burner and focuses on the production concepts, coordination, and communication required to create videos that sell. This is truly real world insight into the successful making and marketing of videos."—Archie J. Thornton, president and CEO, The Thornton Works, Inc., formerly international management director, Ogilvy & Mather

"Barry Hampe tells you everything you need to know to get into and thrive in the corporate video production business . . . The book is replete with juicy war stories that provide the reader with personal knowledge gained from the 'school of hard knocks' about the world of working with clients."—Gary L. Kreps, Ph.D., dean and professor, School of Communication, Hofstra University, from his forward

See all Editorial Reviews

Product Details

• Paperback: 320 pages
• Publisher: Holt Paperbacks; 1st Owl Book ed edition (February 15, 1998)
• Language: English
• ISBN-10: 0805054413
• ISBN-13: 978-0805054415
• Product Dimensions: 8.2 x 5.6 x 1 inches
• Shipping Weight: 11.7 ounces
• Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,563,576 in Books (See Top 100 in Books)

More About the Author

Documentary filmmaker and scriptwriter turned author. My latest book is 'Making Documentary Films and Videos.' I'm currently writing a book on creating client videos and researching a book on making documentaries of behavior. I'm married to the wife I started with. We have four fine sons, four handsome grandsons, and three beautiful granddaughters. I invite you to visit my websites: www.makingdocumentaryfilms.com, www.barryhampe.com, and my new blog site, www.makingdocsblog.com.

Customer Reviews

Most Helpful Customer Reviews

11 of 13 people found the following review helpful:

2.0 out of 5 stars Not Exactly..., September 10, 2003

By A Customer

This review is from: Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials (Paperback)

I borrowed, "Making Videos for Money" from the local library.

Unfortunately, the book may have been incorrectly titled. Instead of, "Making Videos for Money", the book would have been better titled as just, "Making Videos". The most important part of the title, "...for Money" is not delivered as promised. The book does not provide relevant "...for money" information concerning Finding customers, Sales, and Marketing! A rather disappointing book.

8 of 9 people found the following review helpful:

4.0 out of 5 stars A GREAT START, June 27, 2001

By 

David Hart (Victoria, Australia) - See all my reviews

This review is from: Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials (Paperback)

This book is a great resource and guide for the emerging corporate video producer. The layout is easy to follow and case studies deal with real world examples. If your interested in video production as a business and already have the technical skills of shooting and editing, this book can help you round-out your skills to see the whole project.

I had already worked as a production manager for a small studio producing mid-sized industrials. This book was good backup in setting up my own business.

3 of 4 people found the following review helpful:

4.0 out of 5 stars A GREAT START, June 27, 2001

By 

David Hart (Victoria, Australia) - See all my reviews

This review is from: Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials (Paperback)

This book is a great resource and guide for the emerging corporate video producer. The layout is easy to follow and case studies deal with real world examples. If your interested in video production as a business and already have the technical skills of shooting and editing, this book can help you round-out your skills to see the whole project.

I had already worked as a production manager for a small studio producing mid-sized industrials. This book was good backup in setting up my own business.