Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.Foreword by Greater Media CEO Peter Smyth.
Mark Ramsey heads his own media consulting firm, Mark Ramsey Media, in San Diego, CA.
He also heads the US division of Radio Intelligence, one of the leading strategic research advisors to broadcasters worldwide.
Ramsey has worked with several television and innumerable radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM, and Greater Media in the US to Corus and now Astral Media in Canada. Clients from outside broadcasting have included EA Sports and Apple.
Recently Ramsey has been in strong demand as broadcasters recognize the critical importance of integrating their strategies with digital opportunities which completely redefine the meaning of "radio."
Ramsey has authored two radio industry bestsellers, "Making Waves: Radio on the Verge" and "Fresh Air." His blog, hear2.com, is among the most popular in the industry, and he has a new TV series on AllAccess.com called "Area 51."
Mark is near the center of the recreation of media and broadcasting.
He's a Research Fellow with Coburn Ventures, change consultants to some of the world's largest companies. He's an advisor to the Radio Advertising Bureau of South Africa, and he also serves on the board of the Broadcast Film Critics Association, the producers of the Critics' Choice Movie Awards on VH1.
