Customer Reviews

Making Waves: Radio on the Verge

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

As a daily reader of Mark Ramsey's Hear 2.0 blog, I was familiar with a few of the chapters. But the organization, clear thinking and inspirational message made this well worth the money. A very fast and easy read. It makes you want to grab every radio station in America by the scruff of the neck and say, "Read this before it's too late!"

As a developer of new tools for radio, I was excited to get a hold of Mark's book and use it as a contrast piece to my thinking regarding radio's future. I was a bit surprised that it is mostly a collection of interviews with marketing consultants from other industries, and that is the only reason I did not give it 5 stars. It will be a great day in America when radio leaders themselves are the ones pushing radio's evolution, but until that happens it is still good to hear from outside observers. Their lack of insider knowledge and insight into the specifics of why radio is often "sitting on the verge" was made up for pretty well with their insight into brand differentiation and vision for media's future. Mark finished well by casting a vision for a healthy radio industry leading well in the new media landscape. May it come to pass.

I am using the book for team training at CelleCast already, and plan on sending the book to some key clients for Christmas. As newcomers to the industry, I am glad to identify with the ideas in the book and echo them out to an industry very much in need of 21st century leadership.