From Publishers Weekly
In what is likely to be a much gossipped-about biography of magazine empire-builder Forbes, Wall Street Journal reporter Winans contrasts the flamboyant public figure and family man with the lonely, insecure homosexual. The author traces the development under his stewardship of Forbes magazine's aggressively corporate image, slick format and sundry innovations--such as the "Rich List"--for the "house organ" of capitalism. Darling of the press, hero of the well-heeled, Forbes gave extravagant parties, lent his legend to a supposed romance with Elizabeth Taylor, and had a much-publicized flair for combining corporate interests, charity and pleasure. Perhaps the news in the book is that Forbes was accompanied on his hot-air balloon foreign tours by a retinue of gays whom he clothed in uniforms. Winans is fair-minded and does justice to the man's accomplishments while searching for his motivations. Photos not seen by PW .
Copyright 1990 Reed Business Information, Inc.
From Library Journal
As Winans portrays him, Forbes lived his life fully engrossed in the business of promoting the famous business periodical that bears his name, and he enjoyed it thoroughly. Forbes, the third son of Bertie Charles Forbes, would inherit a business magazine of dubious merit. With sophisticated editorial assistance and extravagant promotion, Forbes brought respectability and considerable profit to the enterprise. Winans's revelation about Forbes's interest in young men will raise eyebrows and may attract gossip-seeking readers to this otherwise routine account in the history of 20th-century business journalism. Previewed in Prepub Alert, LJ 6/1/90.
- Joseph Barth, U.S. Military Acad. Lib., West Point, N.Y.Copyright 1990 Reed Business Information, Inc.