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7 of 22 people found the following review helpful:
2.0 out of 5 stars
The Macho Man Revisted,
By
This review is from: The Male Mystique: Men's Magazine Ads of the 1960s and '70s (Hardcover)
The Male Mystique offers an illuminating study of the "real man" archetype on which so many of us guys were raised: a hostile, arrogant, emotionally crippled ninny, slowly destroying himself with booze and cigarettes while being fawned over by non-threatening, sexually compliant child-women who somehow manage to be even dumber than he is. Not a pretty picture. However, the most disturbing element of the book lies in the author's attitude: Boyreau seems to regard Madison Avenue's monstrosity as admirable and romantic, an ideal to be cherished. His pretentious text is mercifully brief.
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The Male Mystique: Men's Magazine Ads of the 1960s and '70s by Jacques Boyreau (Hardcover - April 1, 2004)
Used & New from: $1.80
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