Man With No Name: Turn Lemons into Lemonade [Paperback]

Wally Amos (Author), Camilla Denton (Author)

Book Description

Publication Date: April 1994

The story of how the founder of the Famous Amos Cookie Company lost everything, including his name----and turned adversity into opportunity. This revealing book chronicles Wally's loss of the cookie empire that he had built, to the opening of The Uncle Noname Cookie Company, and his journey towards learning how to turn lemons into lemonade. Wally imparts his belief that crises can turn out to be glorious benefits if we draw on universal wisdom to handle them -- that challenges are simply part of every human being's journey; they are valuable catalysts for our personal growth.

Editorial Reviews

From Library Journal

Part autobiography, part business history with a dollop of motivational prescription, this thin volume traces the court case in which Amos, the founder of the Famous Amos Cookie Company, lost the right to use his name and likeness in future business ventures dealing with food products. Drawing on his life history, Amos demarcates the personal roots of some of his problems as well as the lessons life taught him that gave him the strength to overcome his business adversities. His bromides include maintaining a positive mental attitude, listening more than talking, and always engaging in charitable acts. Notably missing from this work are the strategic reasons why Amos lost financial control over what was a successful business enterprise. This hard-to-classify work is recommended only for collections attempting to be comprehensive in the area of entrepreneur autobiographies.
Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1994 Reed Business Information, Inc.

From Booklist

It reads like a new version of the Alcoholics Anonymous 12-step programhow Wally Amos, founder of the eponymous cookie company, survived two divorces, four sales of his company, one major lawsuit, and innumerable financial problems with mind and spirit intact. Amos is remarkably candid and, much like a recovering alcoholic, attributes his salvation to a higher being. Every chapter, from his beginnings in Tallahassee to the launch of the Uncle Noname Cookie Company, testifies to what he has learned: that giving is a blessing, that change is a positive life force, that life is made rich through relationships, not money. Simplistic? Yes, but the power and truth of his words are affecting. Barbara Jacobs

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Product Details

• Paperback: 154 pages
• Publisher: Aslan Pub; 1st edition (April 1994)
• Language: English
• ISBN-10: 0944031579
• ISBN-13: 978-0944031575
• Product Dimensions: 8.8 x 5.9 x 0.6 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,063,174 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

4.0 out of 5 stars You must see the invisible to do the impossible, August 25, 2000

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"pageh" - See all my reviews

This review is from: Man With No Name: Turn Lemons into Lemonade (Paperback)

I was honored to hear a talk by this gentle, humorous man 7/15/98 at the INTA Conference in Arizona. He genuinely bubbles with enthusiasm and positive energy. It was a joy to read this book and learn how he turns events around to his satisfaction, depending solely upon God. Two of his powerful statements are, "Failure is Someone Else's Opinion of the Outcome of a Situation," and "Power Is In Being, Not in Doing." Wally Amos depends, he says, on spiritual laws that work - he doesn't have to understand them - they just work. He tells us how to benefit from adversity and of the many relationship problems that occur and how to handle them. I enjoyed every minute reading this book and highly recommend it.