Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance [Download: PDF] [Digital]

Beverly Goldberg (Author)

Editorial Reviews

Review

Because change takes place so quickly today, the classic change management techniques that helped organizations institutionalize change in the past are no longer adequate. Author Beverly Goldberg asserts that the three major steps in a traditional change management program--unfreezing, changing, and refreezing--should be replaced by new stages--the static stage, the fluid stage, and the dynamic stage. In this InDepth she helps you set about creating a change methodology by focusing on the communications in your organization. She outlines the goals, tools, and best solution for an organization faced with change. InDepth is a BH SmartDoc designed to take a major workplace challenge and make it manageable. Each InDepth offers a rigorous analysis of a critical business issue. BH SmartDocs are published by BrownHerron Publishing and are sold exclusively by Amazon.com. -- Review

Product Details

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• Format: Adobe Reader (PDF)
• Printable: Yes. This title is printable
• Mac OS Compatible: OS 9.x or later
• Windows Compatible: Yes
• Handheld Compatible: Yes. Adobe Reader is available for PalmOS, Pocket PC, and Symbian OS.
• File Size: 109 KB
• Digital: 13 pages
• Publisher: BrownHerron (December 10, 2001)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #2,877,519 Paid in Books (See Top 100 Paid in Books)
  • #25 in Books > e-Docs > By Publisher > BrownHerron Publishing
• Required Free Software: Adobe Reader

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Not Just Theory - Practical Too!, February 24, 2002

By 

James Gustafson (Des Moines, IA) - See all my reviews

This review is from: Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance (Digital)

The author does an excellent job of blending the current and classic theories on change management and organizational learning with practical examples of how to actually successfully implement an organization-wide change initiative -- no small task. This is a great tool for managers, team leaders, executives or anyone else involved in an organization that is undergoing some kind of change (and aren't they all!). I especially appreciated the emphasis on training and communication throughout the entire system before, during and after the initiative -- as in my experience, this is absolutely critical to success.

3 of 3 people found the following review helpful:

5.0 out of 5 stars It's An E-Doc NOT an E-Book and a Good One!, February 20, 2002

By 

Rashida Valvassori (Brooklyn, NY USA) - See all my reviews

This review is from: Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance (Digital)

I disagree with the reader who says this BH Smart Doc is being sold as a book. I found it in the E-Docs section and the description clearly said it had only 13 pages. I found these 13 pages to be very useful.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Effective and Efficient!, February 21, 2002

By A Customer

This review is from: Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance (Digital)

A comprehensive change management strategy is one of the most powerful tools any business operating in the 2000's can have, and forthright communication is a key part of that strategy. Goldberg effectively helps managers help employees view change as comfortable rather than threatening, and at a crisp 13 pages, managers should be comfortable buying reading copies for their employees as well.