Customer Reviews

Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance

5 star:		(5)
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1 star:		(1)

 

 

The author does an excellent job of blending the current and classic theories on change management and organizational learning with practical examples of how to actually successfully implement an organization-wide change initiative -- no small task. This is a great tool for managers, team leaders, executives or anyone else involved in an organization that is undergoing some kind of change (and aren't they all!). I especially appreciated the emphasis on training and communication throughout the entire system before, during and after the initiative -- as in my experience, this is absolutely critical to success.

I disagree with the reader who says this BH Smart Doc is being sold as a book. I found it in the E-Docs section and the description clearly said it had only 13 pages. I found these 13 pages to be very useful.

A comprehensive change management strategy is one of the most powerful tools any business operating in the 2000's can have, and forthright communication is a key part of that strategy. Goldberg effectively helps managers help employees view change as comfortable rather than threatening, and at a crisp 13 pages, managers should be comfortable buying reading copies for their employees as well.

I disagree with the reader who says this BH Smart Doc is being sold as a book. I found it in the E-Docs section and the description clearly said it had only 13 pages. I found these 13 pages to be very useful.

This e-doc provided enough information for us to develop a change program that looks like it will succeed. We've begun a newsletter and a circulating article file and people are asking about participating in the pilot project. Since we're a small organization, we didn't have an HR department to take this on, so we bought a bunch of stuff and after looking through decided on the communications approach spelled out here. Thanks to the clear steps, we seems to have found a solution.

Buyer Beware. [price] for a total of 13 pages. This "BH SmartDoc" is a magazine article being sold with books, sold in the same format as a book, costing as much as a book, and it's a mere 13 pages long (12 actually, the last page is devoted to selling other SmartDoc's). It's informative and well written but there's nothing much new about change management and certainly not worth [the price]. Skip it.