Management in English Language Teaching [Paperback]

Ron White (Author), Mervyn Martin (Author), Mike Stimson (Author), Robert Hodge (Author)

Book Description

ISBN-10: 0521377633 | ISBN-13: 978-0521377638 | Publication Date: September 27, 1991

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

Editorial Reviews

Review

' ... a thorough, practical, accessible guide to the full range of issues facing ELT managers. The well thought-out follow-up activities to each chapter are the cream of the book. On their own, they provide a training course in ELT management'. John Bird, ELT Management Newsletter

Book Description

This book provides a comprehensive and practical introduction for teachers who are making the transition into management.

See all Editorial Reviews

Product Details

• Paperback: 356 pages
• Publisher: Cambridge University Press (September 27, 1991)
• Language: English
• ISBN-10: 0521377633
• ISBN-13: 978-0521377638
• Product Dimensions: 8.9 x 5.8 x 0.9 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,252,548 in Books (See Top 100 in Books)