The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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Editorial Reviews
About the Author
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars
50 Basic Phrases of CorporateSpeak,
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This review is from: 50 Management Ideas You Really Need to Know (Hardcover)
This book contains introductions to 50 topics in management that pepper the presentations and pep-talks of the corporate in-crowd. Read it for one of two reasons. First, it can give you a quick leg-up on the jargon that upwardly-mobile colleagues are using. It might even help you win an informal game of BS bingo in your organization's next all-hands meeting. Its second and more serious purpose is as a concise introduction to the most frequently used management concepts. You might even identify a few you want to learn more about.
Each chapter is self-contained and delivers a two- to four-page capsule treatment of its topic. Most chapters contain definitions of key concepts, relevant historical quotes, and timelines across the bottom of the first two pages. Boxes set off from the text effectively summarize key information. Example boxes include reasons customer relations management campaigns fail (p. 57), the "Ten C's of Employee Engagement" (p. 73), and the product life cycle (p. 90). Several chapters are particularly informative for such brief introductions. The Five Forces of Competition chapter (p. 84) presents an effective battlefield map of the forces that affect a company's competitive success. The Four P's of Marketing (p. 88) outlines the interlocking effects of product, price, place and promotion on market success. The Innovation chapter (p. 96) distinguishes between technical invention and true innovation, which must have an impact in the marketplace in order to succeed. Finally, the Long Tail chapter (p. 120) is an excellent four-page summary of the Chris Anderson's 2006 bestseller of the same name. It highlights how alternatives to mega-success, mass appeal products have become much more important in our web-business world. Edward Russell-Walling's book has a good topic index and an adequate two-page glossary, but lacks references to supporting literature. This is an unfortunate omission in an introductory book. Readers should be aimed at further reading when they are most eager for more knowledge. This is a recurring flaw in this series of books.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Must Have For Anyone Into Mgt. Theroy,
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This review is from: 50 Management Ideas You Really Need to Know (Hardcover)
A must have for anyone into mgt. theories. Good reference. Nice and condensed. You will start to classify companies in your head after you read this.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Missing manual of the Business World!,
This review is from: 50 Management Ideas You Really Need to Know (Hardcover)
This is one of the most fantastic book I have read recently as it is a kind of resource in which you can find the 50 most frequenty used management concepts and their detailed explanations. If you heard about a (such as Six Sigma) topic but do not know exactly what it means (and shy to to ask!) - here's the reference you need. You name it: Blue Ocean Strategy, CRM, Boston Matrix, Web 2.0, Knowledge Economy, The four Ps and many more - in my opinion this book is the shortest cut to be known as business savy! Each section is 4-5 pages and has timelines (where the idea is coming from), critical terms/terminology,
Well... Being smart is a nice thing in business world and definetely this book is ready to help. On the other hand as mentioned by Dilbert, "you dont need to smart, just looking smart would be enough " :) Just kidding! But for sure if you can read this 200 pages, easy to understand book - it will help to boost your confidence and general business appreance! If you are in business world, like to play the business game - you need this book on your desk!
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