Management Information Systems: Transparency Masters [Transparency]

David Kroenke (Author), Richard Hatch (Author)

Book Description

ISBN-10: 0070747520 | ISBN-13: 978-0070747524 | Publication Date: January 1, 1994 | Edition: 3rd edition

These are the transparency masters to accompany the text "Management Information Systems", third edition.

Editorial Reviews

From the Back Cover

David M. Kroenke entered the computing profession as a summer intern at Rand Corporation in 1967. Since then, his career has spanned education, industry, consulting, and publishing.

He has taught at Colorado State University, Seattle University, and the University of Washington, where he currently teaches. Over the years he has led dozens of teaching seminars for college professors. In 1991 the International Association of Information Systems names him Computer Educator of the Year.

 

In industry, Kroenke has worked for the U.S. Air Force and Boeing Computer Services, and he was a principal in the startup of three companies. He also was vice president of product marketing and development of the Microrim Corporation and was chief technologist for the database division of Wall Data, Inc. He is the father of the semantic object data model. Kroenke's consulting clients include the IBM Corporation, Microsoft, Computer Sciences Corporation and numerous other companies and organizations.

 

His text Database Processing was first published in 1977 and is now in its tenth edition. He has published many other textbooks, including the classic Business Computer Systems, (1981). More recently he authored Database Concepts, which is in its second edition. An avid sailor, Kroenke also wrote Know Your Boat: The Guide to Everything That Makes Your Boat Work. Kroenke lives in Seattle. He is married and has two children and two grandchildren. 

--This text refers to the Paperback edition.

Product Details

• Transparency
• Publisher: McGraw-Hill Inc.,US; 3rd edition edition (January 1, 1994)
• ISBN-10: 0070747520
• ISBN-13: 978-0070747524
• Shipping Weight: 14.4 ounces
• Average Customer Review: 3.6 out of 5 stars  See all reviews (15 customer reviews)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

10 of 12 people found the following review helpful:

1.0 out of 5 stars Professors: PLEASE do NOT make your classes read this text book, November 19, 2010

By 

melanie107858904 - See all my reviews

This review is from: Using MIS (3rd Edition) (Paperback)

This text book is awful. When I signed up for the class that required me to read this book I expected to learn about information systems, not the latest trends and the authors opinions on them. Yes, I know that there is no way to completely protect an MIS book from becoming outdated, but when a big portion of the book talks about iPhones and twitter it is a waste of my time. I already know about these things just from functioning in the world. An MIS class should be focused on INFORMATION SYSTEMS.... not trends of the tech world. If I wanted to learn about that I would read tech blogs. This book is basically a ridiculously overpriced tech review and opinion blog. It has caused my Information Systems class to be the biggest waste of my time and money in college.

8 of 11 people found the following review helpful:

5.0 out of 5 stars Adopted for Summer 2006!, April 7, 2006

By 

Arta Szathmary (Newtown, PA USA) - See all my reviews
(REAL NAME)   

This review is from: Using Mis (Paperback)

Finally, a book written for MY students and ME! Kroenke has incorporated hints and tips for making this "somewhat dry" topic truly "learner centered". Our students are coming to our Information Science Classes as Digital Natives. They don't need to learn "what computers can do", they need to learn how to make appropriate use of tools available for analysis, realize the potential of technology, and people. Emphasis is put on collaboration, critical thinking and problem solving. I especially like the "Guides" on Ethics and Computer Security. Bonus--Book available as an E-Text. I have adopted this text for my OnLine WebCT section at BCCC starting in May 2006! ALS (WebCT Certified Trainer)

1 of 1 people found the following review helpful:

1.0 out of 5 stars Professors, Stop Requiring Kroenke for your Classes!! TERRIBLE, July 31, 2011

By 

Circa_1986 "Circa_1986" (PSL, FL) - See all my reviews

Amazon Verified Purchase

This review is from: Using MIS (3rd Edition) (Paperback)

Kroenke writes in an informal, lackadaisical way. It's more like a magazine article than a college textbook. I actually had to read Using MIS for a 3000 level course (Introduction to Management Information Systems). A lot of the book was redundant, almost ignorant at times. The author is too opinionated and overly sarcastic at times. I don't know about you, but I actually wanted to learn something while reading this book. Instead, most of the book spews terms and definitions found in basic management books, followed by brief introductions into various technologies (he mentions SAP, Oracle, SharePoint ETC. every once in a while). Luckily, this book was paired with 2 other for the class(Excel and Access comprehensive guides). Thanks, but I can get my tech previews from CNET and management advice from various periodicals. Don't waste you time.