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Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind Hardcover – May 7, 2010


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Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill; 1 edition (May 7, 2010)
  • Language: English
  • ISBN-10: 0071740759
  • ISBN-13: 978-0071740753
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #927,521 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

About the Author
Charles Babcock
has been reporting on the major trends in computing for the past 20 years. He currently serves as editor-at-large at InformationWeek, covering the business application of Web services, virtualization, cloud computing and other topics of interest as they come up. He writes major features and cover stories for InformationWeek, daily stories for its Web site, www.informationweek.com, and blogs regularly on related topics. He has also been integral in their transtition to the web. He is the former Software Editor and Technical Editor of Computerworld and editor-in-chief of Digital News.

He has been the winner of $400 William Randolph Hearst journalism scholarships for two years in a row in a national competition (third place, investigative reporting; fourth, editorial writing). He was also part of a team of three at InteractiveWeek that won the Jesse Neal award for business writing for an in-depth look at a failed effort to revamp computing systems at McDonalds Corp.

Babcock gives talks at user groups of software companies. He moderates or sits in on panels at shows, such as the Open Source Business Conference. He organizes, hosts and speaks at InformationWeek-organized Webinars on virtualization and cloud computing. Over the course of a year, he speaks to 800-1,200 people in various settings. He also appears in a regular show of video recorded interviews on Silicon Valley topics, called ValleyView, aired on the InformationWeek Web site.


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Customer Reviews

3.7 out of 5 stars

Most Helpful Customer Reviews

8 of 9 people found the following review helpful By Mark Ayre on May 2, 2010
Format: Hardcover
Drawing on his extensive experience in the IT world and his position as "editor-at-large" of the well respected InformationWeek, author Charles Babcock aims to offer "..the first book to provide practical cloud computing understanding and strategy for business".

So does the book meet/exceed the promise made?

Based around a promising synopsis the book begins with a solid foundation in the chapter layout and topics to be covered which include the potential pitfalls of adopting cloud technology.

The author provides his own thoughts on what cloud computing actually is (a subject of some intense debate even now) - although the National Institute of Standards and Technology (NIST)'s formal definition is included as one of the book's appendices and it is clear the writer understands that whilst flexibility is one of cloud computing's main attributes it also contributes to people's confusion..

In answer to those that might argue that cloud computing is simply the latest buzz word based around pre-existing technologies - such as traditional mainframe computing, whilst acknowledging the contributions of what has gone before the author argues that although this is true to an extent it is the way these and emerging technologies have been combined and refined - virtualization in particular as well as a number of cultural changes that truly is leading to a paradigm shift.

Indeed, whilst an understanding of the machinations behind the cloud may be considered unimportant if not to a degree desirable for the majority of service consumers it is critical for those that wish to take full advantage of the opportunities it presents such as CIO's/IT professionals and progressive business managers and it is this audience I feel the book is most appropriate for.
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7 of 8 people found the following review helpful By Brian on June 19, 2010
Format: Hardcover
A cloud, by any other name...
The first question, before even opening this book, is "what is cloud computing?" Now is as good a time as any to come out and admit that "cloud computing" is probably a poor name for what we are talking about. Is this technology is like a cloud ? Is it amorphous or misty or something? Does it make funny animal shapes in the sky? Where did that name come from? Charles Babcock doesn't know, or he isn't saying. He too has a difficult time explaining what is meant by the term. He fumbles around, a sometimes tries to compare cloud computing to other things. On page 15 he starts explaining how cloud computing is really more like mountain streams joining up in a valley to form a glacier... an image which clarifies nothing, and probably makes things worse. Part of the problem is that Cloud computing is such a new, rapidly changing field. It isn't easy to differentiate what what lies at the heart of cloud computing, and what characteristics are incidental. For now, "cloud computing" is what it's called. It's stupid, but get over it.

Well what is it?
Cloud computing doesn't refer to a single concept or design. It conflates several ideas that should be examined separately. Together, these represent a vision of how computing will be conducted in the future. The prominent features of Cloud Computing include:

1) You don't own that computer
For one thing, it refers to a shift that will take personal computing away from home computers and put it in accounts at gigantic industrial-sized computing centers. In the Cloud Future, you won't own a computer with its own processor, memory, and software. You will own a "dumb terminal" that can't do anything except access the superior hardware and software "in the cloud".
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4 of 4 people found the following review helpful By Ak on July 7, 2010
Format: Kindle Edition Verified Purchase
The book is well structured and very readable. I was reading it by the pool while being on vacation so it is a nice read without giving you a headache. Although there are some parts of the book that could have been more abbreviated: such as the definition of cloud computing and the chapter that goes on and on about Amazon's EC2 power failure without getting anywhere.

The title is not very well adapted to the content since the author does not talk much about processes and example of processes that have been implemented at the enterprise level. There is a nice example on Sony Entertainment and how they managed to move to the cloud but there are not many real world examples. It does not go deep into the subject of adoption the author talks more about the vendors, standards and lack of maturity. I know that the concept is new but I know quite a few companies that are already preparing to make the move (at least they have started virtualizing part of their infrastructure) so I was expecting more "inside info" on preparation and adoption. The chapter on Nasa's Nebula project is good and well researched. Definitely a good read but do not expect to become a cloud guru by reading this book
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Format: Hardcover
Management Strategies...Left Behind" is an excellent guide which explains, in Clear & Plain language, how the Cloud Revolution will & is involved in the biggest game-changer since the creation of the Internet and now with Web 2.0, Social Media Networking at Work, etc. is becoming larger!
"Management Strategies...Left Behind" is a Great Starting Point!...In fact, a whole generation of Internet companies couldn't exist and / or be where they are today without the cloud!!!...Right now, the cloud is small: It is about 5% of the $1.5 trillion in corporate information technology spending in 2010!...Going Forward, Cloud Computing growth in Information Technology spending is a given!...What is not known is how much and when!...Cloud losers may be those that sit still and suffer grim outcomes at the fertile minds and hands of those that embrace the cloud today / now!!!
"Management Strategies...Left Behind" is a Great Must-Read if you are involved in and /or consideration of moving Innovative & Important business work into the cloud. Topics include Significant Cost Savings, 24/7/365 "On-Demand" Access, Agile & Nimble Large-Scale, High-Speed & Highly Reliable Business Systems, Applications & Alterations, Steady Traffic Flow even during peak loads and So Much More!...All questions will not be answered by "Management Strategies...Left Behind" but it is a great place to start!!!
Author - Charles Babcock, 20+ years in discussions, etc. on major treads in computing, covers a lot of information thatManagement Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind will get you started into the Cloud Revolution & Cloud Computing!!!...Where you go from there is up to you!!!...Michael.
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