Management Strategy: Achieving Sustained Competitive Advantage [Paperback]

Alfred Marcus (Author)

Book Description

ISBN-10: 0073053082 | ISBN-13: 978-0073053080 | Publication Date: July 27, 2004 | Edition: 1

Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the types of analyses the industry, environment, and a company's internal resources require to make effective strategic moves. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

Editorial Reviews

About the Author

Alfred A. Marcus is currently the Edson Spence Chair of Strategic Management at the University of Minnesota, Carlson School of Management. He has been on the faculty at Minnesota since 1984. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. He is the author or co-author of 10 other books. His PH.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesota's faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington. He has consulted or worked with many major corporations including 3M, Corning, Excel Energy, and IBM. In 1991-1992 he spent his sabbatical at the Sloan School of Management, MIT. He has taught strategy or management courses in Norway, Hungary, the Czech Republic, Romania, and Costa Rica and was involved in a multinational research project sponsored by the NSF that involved working with companies in the U.S., Finland, Israel, and India. Much of his work involves the interface between strategy and changes in the macroenvironment of the firm including major changes in government policies. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 196 pages
• Publisher: McGraw-Hill/Irwin; 1 edition (July 27, 2004)
• Language: English
• ISBN-10: 0073053082
• ISBN-13: 978-0073053080
• Product Dimensions: 9.2 x 7.3 x 0.3 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,416,863 in Books (See Top 100 in Books)

More About the Author

I was born in Pittsbugh, Pa. and grew up in Squirrel Hill in the 1950s and 1960s. My bachelor and master's degrees are from the University of Chicago. Besides Minneapolis, Pittsburgh, Chicago, and Boston (I did my PH.D at Harvard), I have lived in Seattle (5 years, from 1979-1984) where I worked in research and consulting. I have traveled throughout the world, many times to Europe and the Middle East and last year I got a chance to travel to Hong Kong and China and to Russia. Every year for the past five years I have taken a group of Carlson School students to Costa Rica to study at INCAE, a very fine business school. As part of the research I My comments of business and management topics regularly appear in newspapers, television, and magazines. I have taught for more than 20 years at the Carlson School of Management at the University of Minnesota. I also teach in the executive masters program in the management of technology located in the Center for Technological Development and Leadership in the engineering school of the University of Minnesota. The courses I teach are business strategy, business ethics, business and the natural environment, and the environment of technology.

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4.0 out of 5 stars Management Strategy: Achieving Sustained Competitive Advantage, January 30, 2010

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This review is from: Management Strategy: Achieving Sustained Competitive Advantage (Paperback)

This book is not too heavy and indepth. It is very easy reading and offers great information. This book complements tha case studies in the author's other book
"Winning Moves"